Sports streaming platform FanCode has partnered Google Cloud to build a data-driven approach towards fan engagement. Under this partnership, both companies will work on matching audiences with relevant sports, engaging them with content, and building a set of engagement flywheels that include content, merchandise, and commerce — all personalised to the individual user. […]
F1 collaborates with DAZN to broadcast in Japan until 2025
Formula 1 has announced a new multi-year partnership with DAZN to broadcast Formula 1 in Japan through to 2025. The agreement, which begins ahead of the 2023 season, will give DAZN rights to broadcast all 23 race weekends including practice and qualifying sessions, F1 Sprint events and Grand Prix, plus highlights to their customers in […]
BT Sport to be rebranded as TNT Sports
BT Sport will be rebranded as TNT Sports as part of the BT and Warner Bros. Discovery Joint Venture which was formed on 1 September 2022. This new brand will be brought to life for the first time later this year shortly before the start of the 2023/2024 football season. Until then, fans will […]
Adidas to close kit sponsorship deal with BCCI
German clothing brand Adidas is all set to become the uniform partner of the Indian cricket team. The deal which is expected to run until 2028 will be formally announced next month. According to sources, Adidas is set to pay a higher amount than Nike. Nike paid INR 370 crore to hold the Indian […]
LiveScore’s Rob Brown on global expansion & Ronaldo as brand ambassador
LiveScore has bolstered its portfolio by acquiring the streaming rights to a large number of matches from the biggest leagues in the world as it expands its global ambitions. The Playknox spoke with Rob Brown, Head of Media to know more. Excerpts: Tell us about your recent partnerships Our most recent rights agreement […]
MotoGP to extends broadcast deal until 2025
MotoGP will remain with Tring Sport across Albania, with a new three-year broadcast deal extending and expanding the partnership between Tring and Dorna Sports until 2025. Following a first, successful season of collaboration in 2022, Tring aims to continue growing MotoGP™’s fanbase in Albania across these next three seasons with even more comprehensive coverage […]
Volleyball World expands multi-year agreement with SN1 Consulting
Volleyball World has expanded multi-year agreement with SN1 Consulting, under which the Munich-based consultancy will exclusively advise and assist both indoor and beach volleyball media rights sales across select European markets, including Germany. As a big focus of the expanded partnership, SN1 Consulting and Volleyball World will be working closely together to develop a […]
Emirates inks three-year sponsorship deal with Great Britain SailGP team
Emirates, the world’s largest international airline, and the Great Britain SailGP Team have announced a three-year sponsorship deal. Under the agreement, Emirates will become the sailing team’s first-ever Title Sponsor starting with the KPMG Australia Sail Grand Prix on Sydney Harbour, taking place February 18-19, 2023. Emirates’ signature “Fly Better” logo will be […]
CSM appoints Karima Green as Global Director of Diversity, Equity & Inclusion
CSM Sport & Entertainment (CSM) has announced the appointment of Karima Green (she/her) as its Global Director of Diversity, Equity & Inclusion (DEI). Across an award-winning career focussed exclusively on DEI, Green has become a popular and respected thought leader and change maker. She joins CSM from SThree where, as Global Head of Diversity, […]
𝙈𝙇𝙎 𝙖𝙣𝙣𝙤𝙪𝙣𝙘𝙚𝙨 𝙄𝙈𝙂 𝙖𝙨 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙥𝙖𝙧𝙩𝙣𝙚𝙧 𝙛𝙤𝙧 𝘼𝙥𝙥𝙡𝙚’𝙨 𝙈𝙇𝙎 𝙎𝙚𝙖𝙨𝙤𝙣 𝙋𝙖𝙨𝙨
Apple and Major League Soccer have shared their live event production plan for MLS Season Pass, designed to elevate the viewing experience by expanding access to MLS programming, enhancing video and audio quality, and engaging fans more than ever before. MLS Season Pass, the unprecedented subscription service on the Apple TV app, will feature […]