Manchester United has confirmed a multi-year global partnership with leading IT services company, DXC Technology, which will see the two organisations work together to enhance its digital offering to fans. DXC will use its expertise in digital transformation to improve the way United engages with fans through its digital platforms, including manutd.com and the […]
Harlequins signs Castore as technical and retail partner
Harlequins has signed Castore as Technical and Retail partner ahead of the 2022/23 season. With the new Men’s and Women’s Home playing kits and Travel & Training Wear ranges set to be revealed in the coming weeks, Harlequins and Castore are delighted to announce their new, multi-year partnership. Seeing unparalleled growth since their […]
iWorkinSport partners with Global Soccer Conclave
iWorkinSport, the global hub for recruitment, career growth and education in sport, has partnered with the Global Soccer Conclave, the annual flagship event that is envisioned to bridge the gap between the developed and developing football ecosystems, being third edition hosted from the 2nd to the 4th September 2022 at the CIDCO Exhibition & Convention […]
AC Milan ropes in About Vintage as official watch partner
AC Milan and About Vintage have signed a new partnership that will see the Danish watch brand become a part of the Rossoneri family as the Club’s Official Watch Partner. In line with the spirit of About Vintage, this new partnership aims to celebrate big moments, starting with the 19th Scudetto won by AC Milan […]
Tour de France partners navigation app Waze
Waze, the world’s largest community-based traffic and navigation app has announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the prestigious cycling race returns for its 109th year. The Tour is the latest event to join more than 300 event producers around the […]
McLaren Racing inks strategic partnership with Neom
McLaren Racing has announced a new strategic partnership with NEOM, a sustainable region in northwest Saudi Arabia being built from the ground up, as the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season. The McLaren Formula E Team and McLaren Extreme E Team will be […]
Bain Capital and Nextalia SGR acquires Deltatre
Bain Capital and Nextalia SGR have agreed to acquire Deltatre, one of the world’s leading sports and entertainment technology providers, from Bruin Capital. Deltatre offers over-the-top (OTT) streaming solutions enabling direct-to-consumer content distribution via the internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include some of the largest sports organizations […]
ORF and ServusTV inks sublicensing deals for Fifa World Cup and Euro 2024
ServusTV and ORF are cooperating on the two upcoming major football events and will broadcast all 64 games of the FIFA World Cup 2022 TM and all 51 games of the UEFA EURO 2024 live on Austrian free TV. To this end, ServusTV and the public broadcaster have concluded corresponding sub-license agreements. As the […]
Aston Villa Women partners Gym+Coffee to foster positive perception of women in sport
Aston Villa Women has announced Gym+Coffee as a new Official Partner. The Athleisure brand, who are committed to supporting the women‘s football community, will form a partnership with the Club which aims to provoke meaningful conversation and ultimately help to foster positive perceptions of women in sport. Through a dedicated campaign, Aston Villa […]
DP World Tour inks three-year deal with Oceantee
The DP World Tour has signed a three-year partnership agreement with OCEANTEE that will see the company become the Tour’s Official Sustainable Products Supplier. Founded by trained marine biologist Ed Sandison, OCEANTEE is on a mission to change the way the industry and golfers think about their use of plastic and its impact on […]