Volleyball World has named Ukrainian lager Chernigivske as the Official Beer Supplier of the Rome 2022 FIVB Beach Volleyball World Championships in support of the world’s largest brewer Anheuser-Busch InBev’s (AB InBev’s) humanitarian relief efforts in Ukraine. The partnership with Chernigivske, forms part of the brewer’s wider initiative to donate profits across several non-governmental […]
Apple TV to exclusively broadcast Major League Soccer from 2023 until 2032
Apple and Major League Soccer (MLS) have announced that the Apple TV app will be the exclusive destination to watch every single live MLS match beginning in 2023. This partnership is a historic first for a major professional sports league, and will allow fans around the world to watch all MLS, Leagues Cup,1 and […]
BLAST signs media rights partnership with DAZN to expand globally
Esports entertainment company BLAST has expanded its global broadcast reach after agreeing a media rights partnership with DAZN Group, the leading global sports entertainment company, for 2022. The partnership will amplify BLAST Premier, meaning the global Counter-Strike tournament. The series will be available across over 100 of DAZN’s territories, live and on-demand, including United […]
Wolves sign AstroPay as principal shirt sponsor
Wolves have entered into a landmark agreement with AstroPay, who become the club’s new principal partner and front of shirt sponsor. The global payment solutions provider began working with Wolves in August 2021, and following a successful first season of partnership, AstroPay have committed to becoming the club’s principal partner for the 2022/23 campaign. […]
Aston Villa extends Fanatics partnership following significant growth in merchandise sales
Aston Villa and Fanatics, a leading provider of licensed sports merchandise and global digital sports platform, have today announced a long-term extension to their e-commerce, retail and manufacturing deal, with the Premier League club taking advantage of Fanatics’ global footprint and state of the art technology to better serve its fans. The deal was […]
RedBird Capital Partners & Elliott Advisors UK to acquire AC Milan
RedBird Capital Partners (“RedBird”) and Elliott Advisors UK Limited (“Elliott”) have announced that they have entered into a definitive agreement for RedBird to acquire Associazione Calcio Milan (“AC Milan”, “Milan” or the “Club”), newly crowned Champions of Serie A. The transition to new ownership will take place over the summer, with an expected closing no […]
Tour of Britain names Adyen as official payments partner
Adyen, the global financial technology platform of choice for leading businesses, is the official payments partner of the Women’s Tour and Tour of Britain The company, which processes payments for the likes of Uber and Spotify and UK businesses, Brompton Bicycle and Rapha, will be supporting the Tour’s organisers, Sweet Spot, to set up and process […]
Ex-FC Barcelona Commercial head Juli Ferre Nadal: “When it comes to NFTs/Cryptocurrency be cautious but get into it”
Juli Ferre Nadal boasts of 15 years experience in sports & entertainment in properties such as Cirque du Soleil, FC Barcelona and AS Monaco, amongst others. In 2020 he created JFN Sport, dedicated to support companies, right-holders and start-ups in the field of sports. The Playknox spoke with him to discuss recent trends of NFT, […]
Cazoo expands presence in Germany with Alba Berlin deal
ALBA BERLIN and Cazoo have signed a multi-year agreement, that will see Europe’s leading online used car retailer, which makes buying and selling a car as simple and seamless as ordering any other product online, become a main partner and the new shirt sponsor of the Basketball Bundesliga team. From the start of next […]
Owners of Golden State Warriors, 76ers and SF Giants invests $30m in Gametime
Gametime, the leading platform for last minute game, concert and show tickets announced a $30 million investment. The round includes Nimble Partners (including Golden State Warriors owner John Burbank), Maven Ventures, Accel, GV, Jeff Mallett (S.F. Giants and Vancouver Whitecaps owner), Bolt Ventures (including David Blitzer, co-managing partner/minority owner of Philadelphia 76ers and NJ […]