Fulham Football Club has confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will be unveiled […]
Former Olympian OBE Sarah Lewis: “When we can be gender and diversity blind in sports organisations that’s when the goal has been reached”
Sarah Lewis, a former British Olympian Alpine Skier is a formidable force within the sports governance realm. She has been involved with international skiing on both a competitive and administrative level for over 30 years, starting as a member of the British Alpine Ski Team from 1982-1988, competing in the 1987 FIS Alpine World Ski Championships […]
Sixth Street acquires an additional 15% share of FC Barcelona’s LaLiga broadcasting rights
FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
New Zealand Cricket inks digital fan engagement deal with Dream Sports
New Zealand Cricket (NZC) and sports technology company Dream Sports have signed a five-year agreement to create digital fan engagement products such as non-fungible tokens (NFTs), gaming and merchandising through the company’s portfolio. It will be the team’s debut in Cricket NFT and will be developed by Cricket NFT platform Rario. Dream11, a brand […]
Southampton FC extends partnership with KBE Drinks
Southampton Football Club has signed an extension to its multi-year partnership with KBE Drinks. The extension will see KBE Drinks continue to supply its flagship brand, Kingfisher, as the main pouring brand at the stadium, as well as other brands in their portfolio for Saints fans to enjoy on matchdays ahead of the game. […]
World Rugby appoints Legends as official retail partner
World Rugby, via their master licensee IMG, has appointed Legends as the Official Retail Partner and operator for Rugby World Cup 2023 in France next year. Taking place from 8 September until 28 October, the pinnacle event in the men’s fifteens game will build on the phenomenal spectator, media and commercial success of Japan […]
AC Milan signs OneFootball as official NFT video highlight moment partner
AC Milan and OneFootball have joined forces to create exclusive digital video highlight and still collectibles for the over 500 million Rossoneri fans across the globe. The new multi-year deal, which sees OneFootball become the new Official NFT Video Highlight Moment Partner and a new Premium Partner of AC Milan, aims to drive fan […]
Johan Cryuff Institute joins Global Soccer Conclave as knowledge partner
Global Soccer Conclave would be joined by Johan Cruyff Institute for the second consecutive year as a knowledge partner, to contribute for the development of football management in India and South East Asia. Johan Cruyff Institute has entered a strategic partnership with Global Soccer Conclave and would be joining as a knowledge partner for the […]
Deutsche Kreditbank AG named as official partner of NFL in Germany
Deutsche Kreditbank AG (DKB) announced as Official Partner of the NFL in Germany and Presenting Partner of the regular NFL games in Munich and Frankfurt. The long-term partnership officially kicks off as tickets go on sale for the NFL game which sees Tampa Bay Buccaneers take on the Seattle Seahawks in Munich. Currently, […]
Eleven Italy acquired Lega Basket A rights until 2025
ELEVEN Italy becomes the home of basketball in Italy: LBA adds to a package of content including Euroleague, Eurocup, FIBA Eurobasket 2022 and FIBAWorld Cup 2023 ELEVEN Italy has been awarded the LBA Pay Package of Domestic Audiovisual Rights for the 2022/2023, 2023/2024 and 2024/2025 seasons. The agreement will be ratified during the Extraordinary […]