LAFC has signed a multi-year partnership with Ford Motor Company, making Ford the “Official Domestic Automobile Partner of LAFC” beginning with the 2020 season. Ford will have a presence at multiple matches at Banc of California Stadium, hosting eight pre-match activations, an entitlement night on August 7 vs. the New England Revolution, and a landmark […]
AS Monaco names Iqoniq as official digital fan engagement platform
AS Monaco has joined forces with Iqoniq, a new social media and fan engagement platform specialized in the fields of sports and entertainment. The partnership, which will run for four seasons until June 2023, Iqoniq becomes the official digital fan engagement platform of AS Monaco. The partnership also provides for the presence of the Iqoniq […]
Team GB to transact with Starling Bank for Tokyo 2020
Digital bank Starling has been confirmed as the official banking partner of Team GB for the Tokyo 2020 Olympic Games. As part of their involvement, Starling Bank will also be offering each athlete a Starling retail account with £100 deposited to help them achieve their next financial goal. Team GB is entirely independently funded and […]
MotoGP partners Facebook to stream content on Facebook Watch
MotoGP joins forces with Facebook for original and exclusive MotoGP content on Facebook Watch, available worldwide. MotoG videos will be between three and seven minutes in length, giving fans of the sport another way to enjoy some incredible – and exclusive – content. The first videos from this new wealth of content will be available […]
Mercedes-Benz EQ names NEOM as principal partner
NEOM Company (NEOM) and Mercedes-Benz Formula E Limited have signed a long-term agreement whereby NEOM will be a Mercedes EG team partner for Formula E. The alliance begins with a multi-season relationship with the Mercedes-Benz EQ team for Formula E with NEOM as the new lead partner. It offers opportunities for knowledge transfer and education […]
Alianza de Futbol names Verizon as 5G mobility partner
Alianza de Futbol signed a multi-year deal making Verizon the official wireless telecommunications, 5G mobility partner and title sponsor of the Copa Alianza tournament. Copa Alianza has been part of Alianza de Futbol since 2004 as a tournament for Hispanic adults in the U.S. Since then, Alianza has grown to include a youth tournament, 5v5 […]
Twitter tests disappearing tweets called Fleets in Brazil
Twitter has revealed that its testing stories like feature called Fleet in Brazil. According to Twitter product head Kayvon Beykpour: “Fleets are a way to share fleeting thoughts. Unlike Tweets, Fleets disappear after 24 hours and don’t get Retweets, Likes, or public replies– people can only react to your Fleets with DMs. Instead of showing […]
Olay India encourages young Indian women to #GlowUpNoMatterWhat
Olay India, a beauty brand is encouraging young women to #GlowUpNoMatterWhat. The campaign launched to celebrate International Women’s Day, showcases the story of a young working woman Meena who is applauded by the Head Warden of a working woman’s hostel for being a disciplined, punctual, fit, health-conscious and a good girl with glowing skin. Adding […]
MotoGP names Oakley as partner for eSport Championship
MotoGO has named Oakley as a new partner to the MotoGP eSport Championship for 2020. Now in its fourth season, the record-breaking series is going from strength to strength and is proud to welcome on board such a key partner of MotoGP as the countdown to the start of the online qualification phase of the […]
MLS partners Facebook for video recaps on Facebook Watch
Major League Soccer has partnered with Facebook to create robust recaps of all matches during the 2020 season for Facebook Watch. In addition, MLS will host a weekly Watch Party on Facebook, enabling fans around the world to connect while viewing game recaps and videos together in real-time, and create official Facebook Groups for select […]