NFL Media and YouTube TV have announced a carriage agreement to bring the two NFL-based channels to YouTube TV subscribers. NFL Network is available on YouTube TV’s base package as of Thursday. NFL RedZone is also available now, as part of YouTube TV’s new add-on package, Sports Plus, which launched Thursday. Host Scott Hanson will […]
Olympique Lyonnais women’s team names Mastercard as official shirt sponsor
Mastercard has extended commitment to the Olympique Lyonnais (OL) women’s team by becoming Official Shirt Sponsor for domestic games in the season starting September 2020. The company will also be using their Priceless platform to create memorable moments for fans in a time where typical fandom activities, like attending live games, are less likely. The […]
The Premier League ends £564m contract with its Chinese licensee
The Premier League has terminated its £564m contract with its Chinese licensee with immediate effect. China was the English top flight’s most lucrative overseas television rights territory, with a three-season deal agreed in 2019. In a statement, the Premier League said: “The Premier League confirms that it has today terminated its agreements for Premier League […]
City Football Group bolsters its portfolio with the acquisition of French club Troyes
Manchester City has added a 10th club to its worldwide portfolio by acquiring the French second-division team Troyes. The City Football Group will become the majority shareholder of Troyes after buying the shares of its previous owner, Daniel Masoni. Ferran Soriano, chief executive of CFG said: “We have had an interest in French football for […]
UFC to serve as official high performance advisor to Chinese Olympic Committee
UFC , the world’s premier mixed martial arts organization, and the Chinese Olympic Committee have announced a multi-year agreement that calls for UFC to play a key role in helping Chinese athletes train for the 2021 Tokyo Summer Olympic Games and 2022 Beijing Winter Olympic Games. Under the agreement, UFC will serve as the Official High […]
Doha’s 2030 Asian Games bid committee unveils logo and campaign slogan
The President of Qatar Olympic Committee and the Doha 2030 Asian Games Bid Committee, H.E Sheikh Joaan Bin Hamad Al-Thani in a video has unveiled the engaging and dynamic logo and campaign slogan “Your Gateway” that represents the joint legacy of Asia and Qatar. The logo is designed to showcase a blend of Qatar’s tradition, […]
Borussia Dortmund signs a five-year deal with DEW21
Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
Cricket Australia signs Vodafone as naming rights partner
Cricket Australia has signed telecommunications giant Vodafone as naming rights partner for men’s Tests in Australia for the next three years, which includes scheduled tours by heavyweights India and England. The telco has also signed on as partner of the national women’s team as well as the rebel Women’s Big Bash League. Despite the impact […]
IPL adds credit card payment platform CRED to its roster of sponsors
IPL has now added CRED, a Bangalore based credit card bill payment platform as its latest partner after Dream11 and Unacademy. CRED will jointly sponsor the 13th edition of the Indian Premier League 2020. The 13th IPL is scheduled to be held in UAE from September 19 to November 10. As per an official statement, […]
FC Zenit’s editor on the club’s global digital strategy, innovative use of social media and growing female fan base
Russian football giants FC Zenit St. Petersburg recently clinched the Russian Premier League title with four games to spare in a season extended because of the coronavirus pandemic. The club has successfully managed to engage a global audience and popularize Russian football. The Playknox spoke with Mark Bowen, International editor of the club to know […]