Scuderia AlphaTauri and Randstad Italia have renewed their partnership for the next three seasons, with the world leader in Human Resources acting as the Italian Formula 1 team’s Official HR Partner until the end of the 2024 season. The Randstad logo will appear on the drivers’ race suits, on the team members’ clothing and […]
Sporting fraternity cancels on Russia
Several international sport organisations like FIBA, FINA, IJF have cancelled tournaments in Russia due to the ongoing war between Russia and Ukraine. Furthermore, the International Judo Federation announced the suspension of Mr. Vladimir Putin’s status as Honorary President and Ambassador of the International Judo Federation. Marius L. Vizer President – International Judo Federation […]
Arts Council England awards £800,000 to UEFA Women’s EURO 2022 in England
Arts Council England has awarded £800,000 to UEFA Women’s EURO 2022 in England to run an exciting arts and cultural programme alongside the tournament, thanks to National Lottery players. Three specially commissioned projects, each led by artist Emma Smith, the Royal Philharmonic Orchestra and Idle Women, will celebrate the rich history of women’s football […]
Discovery Sports appoints David Bernard-Bret to lead sports marketing
Discovery Sports has appointed experienced marketeer David Bernard-Bret to oversee all marketing activity for the company’s sports business and brands. Following promotion to Vice President, Discovery Sports Marketing, David begins his new role with immediate effect. As well as leading the dedicated Discovery Sports creative and brand marketing functions, David will oversee the […]
ELEVEN appoints Meta’s Peter Hutton as non-executive director
The ELEVEN Group has appointed Meta’s Peter Hutton as a Non-Executive Director. Hutton is a vastly experienced sports media executive, with a track record of pioneering new technologies and driving growth for broadcasters, digital platforms and agencies. As Director of Sports Partnerships at Meta, Hutton is responsible for leading the sports strategy and […]
Ben Latty returns to Liverpool FC as commercial director
Liverpool FC has welcomed back Ben Latty as commercial director to lead the development and growth of the club’s commercial business. Ben returns to the club from Bristol Sport, where he held a board position of group commercial director. During his previous spell at LFC he held a number of positions in the commercial […]
NHL inks content partnership with TikTok
The National Hockey League (NHL), the National Hockey League Players’ Association (NHLPA) and TikTok have announced a new partnership to deliver original content and unique experiences to TikTok’s global community. The partnership will come to life in several ways, including in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming marquee […]
FIBA replaces LiveBasketball.tv with Courtside 1891 as the primary live streaming platform
A new basketball platform, “Courtside 1891” is replacing LiveBasketball.tv as the primary live streaming subscription product of national team basketball. The February 2022 window of the FIBA Basketball World Cup 2023 Qualifiers will be the first major FIBA event to feature on Courtside 1891. Games across all four regional World Cup Qualifiers will be […]
Melbourne Storm inks three-year partnership with Cointree
Melbourne Storm has announced a new three-year partnership with one of Australia’s premier cryptocurrency exchanges, Cointree. Storm CEO Justin Rodski said the multimillion-dollar partnership would see Cointree occupy the sternum of the player training shirts for the remainder of the 2022 season and relocating to front and back of the playing shorts for the […]
World Rugby names Sally Horrox as Director of Women’s Rugby
World Rugby has announced that Sally Horrox will join the organisation as Director of Women’s Rugby in early May. The announcement comes ahead of the Rugby World Cup 2021 Final Qualification Tournament decider in Dubai on Friday when Colombia will play Scotland for the 12th and final place at the showcase event in New […]