The world championship-winning F1 team Red Bull Racing has expanded its Oracle partnership, using Oracle Cloud Infrastructure for vital insights such as real-time race simulations. In addition to strategy, the partnership will apply Oracle Cloud technologies across Red Bull Racing’s operations, helping the team optimize engine development, enhance training for up-and-coming drivers using AI […]
Real Salt Lake names John Kimball as club president
Real Salt Lake have named John Kimball club president on a multi-year contract. Kimball was previously interim president and oversaw the transition of club ownership upon his return to RSL, with David Blitzer and the Smith Entertainment Group (led by Ryan Smith) taking over in January. “We very much want to acknowledge the […]
Bayer 04 Leverkusen signs Castore as kit partner until 2027
Bayer 04 Leverkusen have signed the British premium brand Castore as a kit partner until 30 June 2027 . Castore will supply kit for the Werkself and the women’s and youth teams at Bayer 04. In addition, Castore will also launch a Black and Red leisure range and have a presence as a partner […]
NFL partners Roblox to engage fans in the Metaverse
The National Football League and Roblox have announced the launch of NFL Tycoon to engage the next generation of NFL football fans in the Metaverse. The NFL will be the first official major sports league to offer a persistent experience on Roblox, a global platform bringing millions of people together through shared experiences. “We […]
WTT signs China Gold as partner for 2022
World Table Tennis (WTT) announced that China Gold has been appointed as a WTT China partner for 2022. Through this strategic partnership, China Gold looks forward to working closely with the organisation to promote nationwide healthy living and further drive the development of table tennis. As part of the agreement, China Gold will receive brand […]
UEFA appoints TEAM Marketing as global sales partner
The UEFA Executive Committee has appointed TEAM Marketing as its global sales partner to market the commercial rights for its men’s club competitions, including the flagship UEFA Champions League, for the 2024-27 cycle. Relevent Sports Group has also been appointed to sell the media rights specifically in the United States for the same period. […]
Real Sociedad inks multi-year partnership with Cazoo
Cazoo , Europe’s leading online car retailer, which makes buying a used car as simple and seamless as ordering any other product online has signed a multi-year agreement to become the main partner and new shirt sponsor of Spanish football club, Real Sociedad, from the start of next season. Cazoo, which currently sponsors both […]
McLaren Racing and the LEGO Group unveil LEGO Technic McLaren Formula 1 Race Car
McLaren Racing and the LEGO Group have revealed the LEGO® Technic™ McLaren Formula 1 Race Car, a unique LEGO model designed in collaboration between the two brands to be made available to fans globally from 1 March 2022. The LEGO Technic McLaren Formula 1 Race Car celebrates McLaren’s iconic papaya livery carried on the […]
Liverpool FC and Vista sign multi-year deal
Liverpool FC and Vista have signed a multi-year agreement welcoming them as the official small business design and marketing partner to the Reds. Founded in 1995, Vista is the design and marketing partner to millions of small businesses around the world, including more than 1.5 million in the UK. The brand encompasses VistaPrint, 99designs […]
WNBA raises largest-ever capital investment for a women’s sports property
The WNBA announced the largest-ever capital raise for a women’s sports property, featuring new investors and existing WNBA and NBA owners. This groundbreaking transaction is part of a multi-faceted financial growth strategy designed to generate new revenue through increased investment in priority areas as part of the league’s long-term business transformation. Proceeds from […]