Sport 24, the 24/7 live sports channel produced exclusively for inflight and in ship has announced a deal with the International Cricket Council (ICC) to broadcast the ICC Men’s T20 World Cup 2022 and the ICC Men’s Cricket World Cup 2023 for the first time. Sport 24, which is owned and operated by IMG, […]
NBA signs multi-year marketing deal with Aldar in UAE
The National Basketball Association (NBA) and the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) have named Aldar, one of the leading real estate developers and managers in the United Arab Emirates (UAE), an associate partner of the sold-out NBA Abu Dhabi Games 2022, which will feature the Atlanta Hawks and the […]
Japan looking to host Formula E in 2024
Japan has taken the first positive step towards hosting a round of the ABB FIA Formula E World Championship after Formula E and the Tokyo Metropolitan Government today signed an agreement with the goal of delivering a race in Tokyo. Governor of Tokyo, Yuriko Koike, and Jamie Reigle, CEO, Formula E, met this morning at […]
New York Jets agrees broadcast partnership with TalkSport
The New York Jets and talkSPORT have agreed to broadcast six 2022 Jets regular season football games. This partnership establishes talkSPORT as the official UK radio broadcast partner of the Jets. In addition to the six games that talkSPORT will air, Jets fans will also have exclusive access to the Jets Touchdown UK Podcast […]
Chicago Bulls inks global partnership with fintech brand Plus500
Plus500, a global multi-asset fintech group has signed a major multi-year sponsorship agreement to become an official global partner of the Chicago Bulls, the iconic NBA professional basketball team and one of the most established sports franchises in the world. The Plus500 logo will be the first ever to be featured exclusively on […]
Tottenham Hotspur onboards Coca-Cola as official partner
Tottenham Hotspur have announced a new multi-year official partnership with Coca-Cola. Through the partnership, Coca-Cola’s range of products, including Coca-Cola and Coca-Cola Zero Sugar, will be available to visitors at Tottenham Hotspur Stadium. Fans will also be given the chance to access unforgettable matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and […]
The Football Association partners Xero to highlight the importance of financial viability
Xero, the global small business platform, has announced two commercial partnerships with The Football Association (The FA) to champion women in football, highlighting the importance of financial viability in creating further opportunities on and off the pitch. Xero will become the Official Partner of both the England women’s senior team and England Football. Both […]
LaLiga inks partnership with Snapchat to appeal to millennials
LaLiga, one of the main global entertainment multinationals and responsible for organizing professional football competitions in Spain, and Snapchat , an app that allows people to express themselves have today announced an alliance to bring the best football to millions of young fans . Through this alliance, LaLiga will bring the most premium content […]
ICC to release tender for media rights for the USA, Canada and Caribbean
The International Cricket Council will release its next Invitation To Tender (ITT) for media rights for the USA, Australia, Caribbean and Canada markets today. Following the successful conclusion of the Indian market media rights tender, the ICC is starting the next phase of its media sales process across targeted markets, including the USA. […]
DAZN to acquire Eleven Group’s global sports media businesses
DAZN Group, a leading global sports platform, has announced an agreement to acquire the ELEVEN Group’s global sports media businesses. The deal expands DAZN’s capabilities in the live sports streaming sector and establishes DAZN as a global leader in this rapidly evolving space. The benefits are threefold. New and expanded territories. The transaction, […]