The USTA and Cadillac have agreed on a multi-year sponsorship for Cadillac to serve as the official vehicle of the US Open. Beginning at 2022 US Open, Cadillac will have a significant on-site presence at the USTA Billie Jean King National Tennis Center, including a prominent display of the first-ever all-electric Cadillac, the Cadillac […]
LaLiga Tech collaborates with Liga Portugal for technology development
LaLiga Tech and Liga Portugal have announced a new partnership that will improve the technology development of the Portuguese competition, helping it to enhance its content and construct more impactful global fan engagements through a digital ecosystem. As a first step in the process, Portuguese football clubs will be given privileged access to LaLiga […]
Brentford FC signs Aosom UK as official club partner
Brentford Football Club has signed Aosom UK as an Official Cub Partner, for the 2022/23 and 2023/24 seasons ahead. A name in the online shopping world since 2009, Aosom UK is a destination to find a variety of homeware, garden products, kids’ toys, sporting goods and more. On-trend and classic designs, built into affordable […]
Manchester City launches Recast Channel as direct offering for fans
Manchester City has announced the official launch of its Recast Channel, as part of its continued direct-to-fans content offering for followers around the globe. As part of the new agreement, City’s pre-season US Tour fixture against Bayern Munich on Saturday was made available for fans on the channel. Manchester City’s new documentary series, ‘Together: […]
Disney Star acquires Cricket Australia broadcast rights for Asia in a seven-year deal
Disney Star has acquired the rights to broadcast all men’s and women’s international cricket played in Australia into India on a seven-year deal. The deal, which commences in 2023-24, will see Disney Star televise all internationals matches as well as the KFC Big Bash League and Weber Women’s Big Bash League into the world’s […]
Fulham FC inks a record partnership with betting firm W88
Fulham Football Club has confirmed a record sponsorship with global betting firm W88 as Front of Shirt and Main Team Partner for the 22/23 Premier League season. The shirt featuring the W88 logo will be worn by both the Fulham FC Women’s and Men’s First Teams. The new season kit will be unveiled […]
Former Olympian OBE Sarah Lewis: “When we can be gender and diversity blind in sports organisations that’s when the goal has been reached”
Sarah Lewis, a former British Olympian Alpine Skier is a formidable force within the sports governance realm. She has been involved with international skiing on both a competitive and administrative level for over 30 years, starting as a member of the British Alpine Ski Team from 1982-1988, competing in the 1987 FIS Alpine World Ski Championships […]
Sixth Street acquires an additional 15% share of FC Barcelona’s LaLiga broadcasting rights
FC Barcelona has announced an additional investment from Sixth Street, a strategic investment firm with significant experience in global sports and media, which follows the firm’s previously announced acquisition of 10% of the Club’s LaLiga TV rights. With this second transaction, FC Barcelona has sold an additional 15% of the Club’s LaLiga TV rights. […]
New Zealand Cricket inks digital fan engagement deal with Dream Sports
New Zealand Cricket (NZC) and sports technology company Dream Sports have signed a five-year agreement to create digital fan engagement products such as non-fungible tokens (NFTs), gaming and merchandising through the company’s portfolio. It will be the team’s debut in Cricket NFT and will be developed by Cricket NFT platform Rario. Dream11, a brand […]
Southampton FC extends partnership with KBE Drinks
Southampton Football Club has signed an extension to its multi-year partnership with KBE Drinks. The extension will see KBE Drinks continue to supply its flagship brand, Kingfisher, as the main pouring brand at the stadium, as well as other brands in their portfolio for Saints fans to enjoy on matchdays ahead of the game. […]