OKX, one of the world’s leading cryptocurrency platforms, will be the Official Training Kit Partner of Manchester City for the 2022/2023 season. The agreement will see OKX featured across the training kit of the Manchester City men’s and women’s first teams. OKX was announced as Manchester City’s Official Cryptocurrency Exchange Partner in March. […]
Paralympics GB signs partnership with healthcare brand Bupa
Bupa, the international healthcare company, has launched the latest in a series of official health partnerships with national Paralympic teams with a new agreement with the British Paralympics Association (BPA). Ahead of Paris 2024, the BPA joins Bupa’s existing network of official health partnerships with national teams in Spain, Poland and Chile. Through each […]
MLS signs IMG Arena as official data distribution partner
Major League Soccer (MLS) has selected IMG ARENA as its Official Data Distribution Partner after an extensive RFP process. The long-term, global partnership will utilize the latest technology to create a new standard for soccer data and drive the next generation of fan engagement in MLS and MLS NEXT Pro. IMG ARENA will […]
Manchester United to enhance its digital offering with DXC Technology
Manchester United has confirmed a multi-year global partnership with leading IT services company, DXC Technology, which will see the two organisations work together to enhance its digital offering to fans. DXC will use its expertise in digital transformation to improve the way United engages with fans through its digital platforms, including manutd.com and the […]
Harlequins signs Castore as technical and retail partner
Harlequins has signed Castore as Technical and Retail partner ahead of the 2022/23 season. With the new Men’s and Women’s Home playing kits and Travel & Training Wear ranges set to be revealed in the coming weeks, Harlequins and Castore are delighted to announce their new, multi-year partnership. Seeing unparalleled growth since their […]
iWorkinSport partners with Global Soccer Conclave
iWorkinSport, the global hub for recruitment, career growth and education in sport, has partnered with the Global Soccer Conclave, the annual flagship event that is envisioned to bridge the gap between the developed and developing football ecosystems, being third edition hosted from the 2nd to the 4th September 2022 at the CIDCO Exhibition & Convention […]
AC Milan ropes in About Vintage as official watch partner
AC Milan and About Vintage have signed a new partnership that will see the Danish watch brand become a part of the Rossoneri family as the Club’s Official Watch Partner. In line with the spirit of About Vintage, this new partnership aims to celebrate big moments, starting with the 19th Scudetto won by AC Milan […]
Tour de France partners navigation app Waze
Waze, the world’s largest community-based traffic and navigation app has announced a three-year sponsorship and partnership with the Tour de France and the Tour de France Femmes avec Zwift, as the prestigious cycling race returns for its 109th year. The Tour is the latest event to join more than 300 event producers around the […]
McLaren Racing inks strategic partnership with Neom
McLaren Racing has announced a new strategic partnership with NEOM, a sustainable region in northwest Saudi Arabia being built from the ground up, as the Title Partner of the McLaren Formula E Team and McLaren Extreme E Team from the 2022/2023 season. The McLaren Formula E Team and McLaren Extreme E Team will be […]
Bain Capital and Nextalia SGR acquires Deltatre
Bain Capital and Nextalia SGR have agreed to acquire Deltatre, one of the world’s leading sports and entertainment technology providers, from Bruin Capital. Deltatre offers over-the-top (OTT) streaming solutions enabling direct-to-consumer content distribution via the internet as well as data, graphics and live broadcast solutions. Deltatre’s clients include some of the largest sports organizations […]