FC Barcelona and Herno have signed a partnership deal whereby the Italian fashion company becomes the football club’s official Formal Wear partner for the next three season through to 2024/25. The man’s and women’s football teams and the basketball team too will be wearing the firms’ designs on their away trips in European competitions, […]
FIFA Women’s World Cup signs Commonwealth Bank as the official supporter
FIFA has announced that Commonwealth Bank (CommBank) has signed on as a FIFA Women’s World Cup 2023 Official Supporter for next year’s tournament, with the bank further affirming its commitment and investment into women’s football. By supporting the FIFA Women’s World Cup Australia & New Zealand 2023, Commonwealth Bank becomes one of the largest […]
Horizon Media launches a sports and experiences vertical
Horizon Media has announced the launch of the newest company under Horizon’s portfolio of marketing services — Horizon Sports & Experiences (HS&E), the latest in a series of strategic moves to continue to offer marketers innovative solutions to drive better business outcomes. HS&E will be led by the team of David Levy, Founder of […]
LIV Golf expands into Australia with league events in 2023
LIV Golf today has signed a multi-year commitment to bring LIV Golf League events to Australia beginning in 2023 as part of its 14-tournament schedule. The Grange Golf Club in South Australia’s capital city will play host to the country’s debut LIV Golf event, LIV Golf Adelaide, April 21-23, as many of the biggest […]
AC Milan names Giorgio Furlani as the new CEO
Giorgio Furlani has been appointed as Chief Executive Officer of AC Milan and is to succeed Ivan Gazidis, who will end his tenure at the Club next month. A Milan native and lifelong Milanista, Furlani has served as a member of the AC Milan Board of Directors since 2018 and has played an integral […]
McLaren signs Onsemi as official partner for 2023
McLaren Racing has announced Onsemi, a leader in intelligent power and sensing technologies, as an Official Partner of the Arrow McLaren SP Team and its No. 6 Chevrolet piloted by Felix Rosenqvist, for the 2023 NTT INDYCAR SERIES season. Onsemi is a leading semiconductor manufacturer with a global supply chain that delivers intelligent technology […]
Cool Cats Group joins forces with Animoca Brands and OneFootball Labs to launch “Cool Cats FC
Cool Cats Group, the web3 company behind the iconic blue-chip NFT collection Cool Cats, Animoca Brands, the company advancing digital property rights for gaming and the open metaverse, and OneFootball Labs, a joint venture between Animoca Brands, OneFootball, and Liberty City Ventures, have announced the launch of the new collection of 4,000 “Cool Cats FC” […]
Tennis Australia renews broadcast deal with 9Network for $425 million
Tennis Australia has announced a momentous five-year extension of its broadcast partnership with the 9Network, ensuring Nine is the home of tennis until 2029. The new five-year deal (from 2025 to 2029) includes a $425 million cash component plus considerable additional value in contra, retained rights and promotion, making it the biggest in the […]
First fan-owned team by Locke debuts at SailGP
Locke, a member-based community creating new immersive partnerships announced they are launching a SailGP fan-owned racing team across Bermuda and the Caribbean. Using a DAO structure and built on the NEAR Protocol, this team is expected to open new opportunities in sports ownership and fan engagement. The team’s territory combines the Caribbean and […]
Vibe Pickleball League merges with Major League Pickleball
Major League Pickleball and the PPA Tour’s VIBE Pickleball League have agreed to a strategic merger to unify the sport of pickleball as a global, co-ed, team-based league. This league will continue to live under the “Major League Pickleball” brand name and format. A joint statement by MLP and PPA stated: “Pickleball is […]