The Australia SailGP Team has announced a partnership with Campari Australia’s SKYY Vodka which sees the award-winning brand join the team in a multi-season deal. The partnership with SKYY Vodka and the Australia SailGP team also extends to support the KPMG Australia Sail Grand Prix I Sydney as the event’s Official White Spirits Partner, […]
Coventry City signs licence agreement with Frasers Group
Coventry City Football Club has signed a new licence agreement with Frasers Group in order for the Club to continue to play home games at the Coventry Building Society Arena. This represents a positive step forward for the Club and its fans and we now look forward to establishing a constructive working relationship with […]
Bill Foley acquires AFC Bournemouth for US$147.6 million
AFC Bournemouth has confirmed that owner Maxim Demin has sold his 100% stake in the club to Black Knight Football Club, of which Bill Foley is the Managing General Partner, with a number of limited partners including a 50.1% interest for Cannae Holdings Inc., and certain other investors many of whom invested in the Vegas […]
Formula E inks licensing partnership with Zinc Sports
Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports. The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK. Micromobility aligns with Formula E’s mission of accelerating the adoption and development […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]
Arsenal to create timeshare programmes with Staynex
Arsenal and LABS Group have announced a partnership which sees LABS Group become our official Hotel and Resort Membership Partner in Asia and Europe. LABS Group will focus on the hospitality industry, allowing hotels and resorts to create and customise timeshare programmes through their new digital marketplace, Staynex, which will launch early next year. […]
BCCI and Mastercard launches campaign to support gender equality
The Board of Control for Cricket in India (BCCI) and Mastercard have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur […]
Hewlett Packard Enterprise to work on enhancing fan experiences for 2023 Ryder Cup
Hewlett Packard Enterprise has announced a partnership with the 2023 Ryder Cup to deliver its cutting-edge technologies at one of the world’s largest sporting events. As an Official Supplier to the 2023 Ryder Cup, HPE will deliver an intelligent, secure and high-performance wired and wireless network platform at the prestigious golf event being held […]
Under Armour becomes XFL’s official uniform partner
The XFL has selected Under Armour as the League’s Official Uniform Partner. Beginning in the 2023 XFL season, Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams. In partnership with Under Armour, the XFL today revealed its new team […]
FIS signs Swatch as the official partner of the world cup
FIS has named Swatch as the Official Partner of the FIS Park & Pipe World Cup. The agreement lasts for four years and will run through the 2025-2026 season. Park & Pipe is the youngest of the FIS disciplines and includes both Freeski and Snowboard. The events that fall under the Park & Pipe […]