Paris Saint-Germain strengthens its e-sports offering with Supercell deal

Paris Saint-Germain has struck a partnership with major esports mobile gaming company Supercell which will become an Official Partner of the club.

Kylian Mbappé, Neymar Jr, Marquinhos, Angel Di María, Julian Draxler and Presnel Kimpembe marked the start of this ambitious new partnership by getting to grips with Supercell’s newest game Brawl Stars.

Brawl Stars has been launched with a promotional campaign featuring the Paris Saint-Germain players in a fvideo that has now been released on social media.

Paris Saint-Germain Chief Partnerships Officer Marc Armstrong said: “Our two brands share the same global ambition and a young and dynamic identity that appeals to a young audience. With more than 75 million fans on social media, nearly a quarter of them in Asia, the club will help Supercell to consolidate its popularity around the world.”

Manuel Langegger, Marketing Manager of Supercell in Europe said: “We share the same goal of entertaining global audiences by producing innovative, high-quality content. We are delighted to associate our brand with Paris Saint-Germain, a leader in the sports world and innovator in the eSports scene. The club has already set up an eSports team around our game Brawl Stars which we are extremely excited about.”

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