LaLiga has agreed a global sponsorship deal with sports publishing company Livescore for the next three seasons.
Livescore will become LaLiga’s first sponsor in the Sports Scoring category and will exclusively sponsor the competition’s Replay360° technology.
Javier Tebas, president of LaLiga said: “LiveScore is the best live results app and for LaLiga it is very important to associate with leaders in each market. This global strategic agreement will allow us to strengthen our brand internationally and open the door for our clubs to reach new fans.”
LiveScore’s Sam Sadi said: “We are delighted to become a global partner of LaLiga. We share similar goals and ambitions: to grow an already loyal fanbase through innovation and continuous product improvement. Thanks to our well-founded reputation for speed, accuracy and reliability, LiveScore has grown to be the world’s ultimate destination for sports information and football scores in particular.
“As a leader in our field we are extremely pleased to join forces with LaLiga, the home of the world’s best players and some of the world’s biggest clubs. We are particularly excited to be associated with LaLiga’s Replay360°. Innovating for the benefit of our users is at the heart of everything we do and Replay360° highlights how LaLiga is committed to developing new ways to bringing unique insights to the fans.”
