DIGI, the telecommunications operator of the multinational DIGI Communications, and RCD Espanyol de Barcelona have signed an agreement whereby the operator becomes the Club’s official sponsor for the 2021/2022 and 2022/2023 seasons. The presentation of the agreement was held today at the RCDE Stadium and was attended by the CEO of DIGI Spain, Marius Varzaru, […]
LaLiga and Lanzadera partner to support new technology businesses to drive innovation in football
LaLiga and Lanzadera, the startup accelerator owned by Spanish businessman Juan Roig, have signed a new agreement to support new technology businesses and drive further innovation in the football sector. Lanzadera, which belongs to Spain’s Marina de Empresas, will identify new startups that can support LaLiga and clubs in the continued digital transformation of the […]
Royals Sports Group acquires CPL’s Barbados Tridents
Royals Sports Group (EM Sporting Holdings Ltd), holding company of Rajasthan Royals, has announced the strategic acquisition of a majority stake in Caribbean Premier League (CPL) franchise Barbados Tridents, now rebranded into Barbados Royals. The acquisition comes soon after the US private investment firm RedBird Capital Partners acquired a 15 per cent stake in the […]
Marcus Höfl, Founder MHM: “We will strongly invest in eSports and blockchain”
Marcus Höfl has been in the sports business for over 20 years and is the founder of Marcus Höfl Management – MHM Majors. He markets personalities and events in an international environment and manages the global activation of sponsorship partnerships and sports investments. The main areas of activity are the areas of Olympic summer / […]
Birmingham 2022 signs Kuehne+Nagel as official event logistics provider
Kuehne+Nagel, one of the world’s leading logistics companies that offers highly specialised solutions for worldwide industries, has been appointed as the Official Event Logistics Provider for the Birmingham 2022 Commonwealth Games. Following a competitive tender process, Kuehne+Nagel will be responsible for the safe and sustainable transportation, receipt and forwarding of all the Birmingham 2022 logistic […]
FIFA appoints Kay Madati as Chief Commercial Officer
FIFA has annonced the appointment of Mr Kay Madati as Chief Commercial Officer. Kay, with a 20-year background in the international media, sports and entertainment industries will assume his duties at FIFA on 19 July 2021. Kay’s experience includes leading teams around the world at Twitter, Viacom, Facebook, Time Warner and LinkedIn. He brings to […]
World Rallycross Championship launches OTT platform
The FIA World Rallycross Championship has introduced the new RX+ broadcast platform, which will take fans behind-the-scenes of the popular dual-surface discipline and right to the very heart of the action. The 2021 World RX season is approaching apace, and promises to deliver an irresistible blend of doorhandle-to-doorhandle duels, lightning-quick cars, talented drivers, intriguing plot […]
UFC signs Crypto.com as long-term partner
UFC, the world’s premier mixed martial arts organization, and Crypto.com, the world’s fastest growing crypto platform, today announced a historic long-term partnership that represents an evolutionary step in the branding of both companies and Crypto.com’s latest strategic move to connect with mainstream consumers. Crypto.com will become UFC’s first-ever global Official Fight Kit Partner, entitling Crypto.com […]
AS Roma renews partnership with Hyundai
AS Roma and Hyundai Motor have announced the extension of their partnership agreement. After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main Global Partner for the 2021-22 campaign. The Hyundai […]
LaLiga strikes three-season partnership with Viacom18 Media in India
LaLiga has agreed a three-season broadcast partnership on the Indian subcontinent with Viacom18 Media, India’s youngest and leading media conglomerate. Home to some of India’s more exciting and entertaining properties, Viacom18’s flagship youth brand MTV has now teamed up with LaLiga to bring the competition exclusively to the Indian sub-continent starting from the coming 2021-22 […]