The EFL has announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the partnership will see eBay donate advertising space at EFL grounds to the small businesses at the […]
Tour of Britain names Tiki Tonga as official coffee partner
Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events. Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly […]
PGA Tour and European Tour to sanction three tournaments in 2022
The PGA TOUR and European Tour have unveiled new details around their Strategic Alliance, with the PGA TOUR also releasing its 2021-22 PGA TOUR Season schedule. The landmark agreement, announced in November 2020, further enhances and connects the ecosystem of men’s professional golf through a number of areas, including global scheduling, prize funds and playing […]
British and Irish racing to receive increased exposure in India with Royal Calcutta Turf Club partnership
Racecourse Media Group (RMG) is delighted to continue its expansion into India via a new agreement with Royal Calcutta Turf Club (RCTC). The deal enables punters in India to bet on racing from RMG’s 34 British racecourses, plus all 26 Irish racecourses, through RMG’s partnership with SIS. Content will be shown live for Pari-Mutuel (tote) […]
Birmingham City FC strikes blockchain partnership with Ultimo GG
Birmingham City FC have entered the eSports and blockchain realm with Ultimo GG partnership. This partnership will see Blues and Ultimo GG collaborate to launch a number of esports initiatives over an initial two-year term; including an esports platform, an esports team and a number of esports events for players of all abilities, with finals […]
Wolves sign YO.GYM as official Chinese regional fitness partner
Wolves have signed YO·GYM as the club’s official Chinese regional fitness partner ahead of the 2021/22 Premier League season. YO·GYM is a 2,000 sqm sports and fitness facility in Shenzhen, Guangdong province, China, which was founded in April 2018, with the objective of helping local citizens of any age to improve their fitness levels and […]
FIFA launches #ReachOut campaign to raise awareness around mental health
FIFA has launched #ReachOut, a campaign designed to raise awareness of the symptoms of mental health conditions, encourage people to seek help when they need it, and take actions every day for better mental health. With the support of past and current football players, FIFA is underlining the importance of greater awareness around mental health. […]
RCD Espanyol names DIGI as official sponsor until 2023
DIGI, the telecommunications operator of the multinational DIGI Communications, and RCD Espanyol de Barcelona have signed an agreement whereby the operator becomes the Club’s official sponsor for the 2021/2022 and 2022/2023 seasons. The presentation of the agreement was held today at the RCDE Stadium and was attended by the CEO of DIGI Spain, Marius Varzaru, […]
LaLiga and Lanzadera partner to support new technology businesses to drive innovation in football
LaLiga and Lanzadera, the startup accelerator owned by Spanish businessman Juan Roig, have signed a new agreement to support new technology businesses and drive further innovation in the football sector. Lanzadera, which belongs to Spain’s Marina de Empresas, will identify new startups that can support LaLiga and clubs in the continued digital transformation of the […]
Royals Sports Group acquires CPL’s Barbados Tridents
Royals Sports Group (EM Sporting Holdings Ltd), holding company of Rajasthan Royals, has announced the strategic acquisition of a majority stake in Caribbean Premier League (CPL) franchise Barbados Tridents, now rebranded into Barbados Royals. The acquisition comes soon after the US private investment firm RedBird Capital Partners acquired a 15 per cent stake in the […]