Riot Games has agreed a new multi-year partnership with Spotify, making the music platform as the official audio streaming partner for LoL Esports global events: the World Championship, Mid-Season Invitational, and All-Star Event. Ahead of this year’s World Championship set to begin September 25, with the partnership Riot aims to create a unique and seamless […]
Cadbury’s Colin O’Toole on recent Premier League clubs partnerships, brand purpose and inclusiveness
Mondelēz International-owned chocolate brand Cadbury has recently partnered with six of the top Premier League clubs like Manchester United, Chelsea FC and Arsenal FC. The Playknox spoke with Colin O’Toole, the associate director of marketing of Cadbury about the strategy behind the partnerships, how Cadbury is ensuring diversity within the work place, Covid-19 challenges among […]
Stats Perform acquires live betting video rights to Belgian Pro League
Stats Perform, a data and AI technology company, has added the exclusive live betting streaming rights for Belgian football’s Pro League and Cup to its portfolio of premium betting video events. Under the multi-year agreement, Stats Perform will have the exclusive right to distribute live video streams of the competitions to licensed sportsbooks outside Belgium, […]
LOSC and Winamax extend partnership for two more seasons
LOSC and Winamax have strengthened their partnership for two additional seasons. Always present on the shorts, whether at home or away, Winamax will also be displayed at the Pierre Mauroy Stadium as well as at the Domaine de Luchin through LED visibility, signage and enhanced interview signage. Beyond this visibility, the sports betting site will […]
England Rugby extends partnership with Adidas until 2024
England Rugby has announced it has extended its partnership with adidas as Official Footwear Supplier for four more years. Commencing from 1 September 2020, the extension will run until the end of the 2023/24 season having originally teamed up with England Rugby in 2016. As an Official Supplier to England Rugby, adidas will continue to […]
LA Clippers signs CAA as official partners in a bid to rename the current arena
The LA Clippers have signed an official partnership with CAA Sports, a division of Creative Artists Agency (CAA), to name the team’s new Inglewood arena. The Clippers are looking at CAA to change the arena title which at present is known as the Inglewood Basketball and Entertainment Center. The arena is privately funded, and will […]
Dark Horses’ Dan Cunningham on tackling Covid-19 challenges, Football Beyond Walls campaign and launching Home Run
Sports Creative Agency Dark Horses with clients like Peloton, Nissan, Panini, LTA among others, recently worked with the charity Football Beyond Borders to drive conversation around mental health. The Playknox spoke with Dan Cunningham, Head of New Business for Dark Horses to know more about the campaign, tackling Covid-19 challenges, launching their own product among […]
NHL names Fastenal as official maintenance, repair and operations partner
Fastenal Company and the National Hockey League have signed a multiyear global partnership, naming Fastenal the official Maintenance, Repair and Operations (MRO) partner of the NHL through the 2023-24 season. The partnership is focused on creating an efficient and reliable MRO supply chain for ice rinks across North America. MRO encompasses the wide-ranging products and […]
McLaren Racing and Salus Optima announce global technical collaboration
McLaren Racing and Salus Optima announce global technical collaboration
All Formula 1 teams sign the Concorde Agreement
All the 10 Formula 1 teams have signed the Concorde Agreement with Formula One ahead of the 2021 season. The Agreement is vitally important in securing a strong basis for the future success of the sport. The new sporting, technical and financial regulations will be crucial in creating a more even platform for all teams, […]