The Westfield Matildas have announced a two-year partnership with Cadbury to become an Official Partner as part of the upcoming National Women in Sport Initiative. As part of the deal, prominent Australian athletes from four sports are set to share their stories and advocate for the continued growth and development of women’s sport. FFA CEO, […]
Hokkaido Nippon-Ham Fighters and Fanatics strike 10-year strategic retail partnership
Three-time Japanese Series winners the Hokkaido Nippon-Ham Fighters and Fanatics, the global leader in licensed sports merchandising, today announced a ten-year strategic retail deal in one of the biggest sports merchandising partnerships ever created in Japan. The new deal will see Fanatics gain a broad set of e-commerce rights and work with the club in […]
FIFA suspends the Trinidad and Tobago Football Association
The Bureau of the FIFA Council today suspended the Trinidad and Tobago Football Association (TTFA) with immediate effect due to grave violations of the FIFA Statutes. The suspension was prompted by the former leadership of the TTFA lodging a claim before a local court in Trinidad and Tobago in order to contest the decision of […]
Audi Sport unveils OTT channel with Motorsport.tv
Audi Sport has become the latest manufacturer to launch a dedicated channel on Motorsport.tv, Motorsport Network’s digital OTT platform devoted to racing and automotive content. Fans of Audi Sport will be able to go behind-the-scenes as soon as this weekend as the German marque tackles the legendary Nürburgring 24 Hours race in which nine cars […]
Ryan Reynolds and Rob McElhenney bid for Wrexham AFC
Wrexham AFC have confirmed that Ryan Reynolds and It’s Always Sunny In Philadelphia star Rob McElhenney are in shock talks to invest in the Welsh football club. Deadpool star Reynolds and McElhenney, the creator of It’s Always Sunny, will have the chance to “put forward their vision” for the National League side after the Wrexham […]
Manchester City signs HWT Clinic as official hair clinic partner in Europe
Manchester City has signed a new multi-year partnership with HWT Clinic to become the Club’s Official Hair Clinic Partner in Europe. Through this partnership HWT Clinic will look to strengthen its brand presence across Europe with branding across the Etihad Stadium and Manchester City’s digital platforms. HWT Clinic will also be able to provide its […]
Bundesliga strikes deals with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca in Mexico
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, has agreed deals with four broadcasters in Mexico, making the Bundesliga and Bundesliga 2 widely available to fans throughout the country and highlighting the importance of the market to its broadcast strategy. The four deals, with SKY Mexico, Claro Sports, FOX Sports Mexico and TV Azteca, […]
IQONIQ adds LaLiga to its portfolio
LaLiga and IQONIQ have reached a global licence agreement to include LaLiga content and information on the IQONIQ platform, which is aimed at encouraging fan engagement in the world of sports and entertainment. The main beneficiaries of this licence agreement will be fans around the world, who will have the latest information from LaLiga accessible […]
Inspire Institute of Sport CEO on using technology to monitor wellness of athletes, mental health and holistic development of athletes
Rushdee Warley, CEO of Inspire Institute of Sport (IIS) boasts of more than twenty years of experience in the Sports industry which includes coaching, leading the high performance programme for Swimming South Africa, working as a performance consultant for High Performance Sport New Zealand and leading the 2012 Olympic Games campaign for the swimming team […]
Changhong named as strategic partner of the China National Badminton Team
Changhong, a home appliance manufacturers in China, signed an agreement with China National Badminton Team to become the official sponsor of the national team and winner of 41 Olympics gold medals. Under the agreement, the appliance maker and the badminton team will jointly promote the development of China’s sports industry through a “technology + sports” […]