Bundesliga International, a subsidiary of the DFL Deutsche Fußball Liga it has signed new multi-year deals with broadcast partners in Thailand, South Korea and Singapore. The deals, which all begin from the 2020-21 season, firmly establish the league’s broadcast footprint in Asia and provide access to millions of fans in one of the sport’s fastest […]
Leicester City FC names Parimatch as first team training wear partner
Leicester City Football Club has confirmed Parimatch as its new official First Team Training Wear Partner and Betting Partner ahead of the 2020/21 Premier League campaign. Parimatch, an international betting and technology company based in Cyprus, will see their branding appear on the training and warm-up wear of Leicester City’s First Team squad during all […]
Juventus signs Raffles Family Office as regional partner in Asia
Juventus and Raffles Family Office (RFO) have signed an agreement that will see the Hong Kong-based multi-family office be the Club’s Regional Partner in Asia for the next three years. RFO now joins the Juventus brand across the Asian territories (including Greater China and Singapore), in which it operates on the markets, guaranteeing long-term services […]
Wimbledon signs Sipsmith as first official gin partner
Sipsmith has been chosen to Become First Official Gin Partner of The Championships Credited with pioneering the craft gin boom, Sipsmith was founded on an uncompromising pursuit of quality and craftmanship. Fairfax Hall, Sipsmith Co-Founder, says of the partnership: “It is a genuine honour to become one of Wimbledon’s exclusive partners. We have a shared […]
FIFA partners UNODC to address threats posed by crime to sport
The UN’s leading anti-corruption agency, the United Nations Office on Drugs and Crime (UNODC), and the world football’s governing body, the Fédération Internationale de Football Association (FIFA) signed a Memorandum of Understanding (MoU) to step up their joint cooperation to address threats posed by crime to sport. The MoU, which was signed at UNODC’s Vienna-based […]
Rugby League World Cup 2021 launches online shop with a marketing campaign
Rugby League World Cup 2021 (RLWC2021) has launched its official online shop via a new ‘This is Real’ marketing campaign, which sees the first range of merchandise products available for fans. The campaign puts rugby league fans at the centre of the tournament, using real supporters and players from across the game, including representatives from […]
AS Monaco partners OneFootball to bring content to fans across the globe
Historic Ligue 1 Uber Eats side AS Monaco and the world’s leading football media platform, OneFootball, have signed a global partnership to bring original club content to football fans around the world. All editorial content published on the official club website www.asmonaco.com will now also be available on the OneFootball app and website. AS Monaco, […]
Digital Seat launches in venue fan engagement platform with Oklahoma and Oklahoma State for 2020 football season
Digital Seat Media, the real-time fan engagement technology platform for sports and entertainment, is continuing their expansion into college sports this fall launching in stadium with several Division I partners, including Oklahoma, Oklahoma State, SMU and Tulsa for the 2020 football season. Fans simply aim their mobile device camera at the seat armrest or bleacher […]
Sheffield United strikes 3-year deal with First Touch Games
Sheffield United have signed First Touch Games (FTG) as a global partner on an initial three year deal. FTG are an award-winning independent studio established in 2011, developing mobile sports games across digital download platforms. With over 850 million downloads of their games to date, and multiple number one spots throughout various app store charts, […]
Borussia Dortmund to launch Girls’ and Women’s Football department in 2021
On 1 July 2021, Borussia Dortmund will launch a Girls’ and Women’s Football department. In the coming months, the foundations will be laid for the first time that a BVB women’s team will fight for goals and points in the 2021/22 season. The club’s final decision to go into the world of girls’ and women’s […]