Joel Seymour-Hyde, MD Octagon UK on overcoming Covid-19 challenges, upcoming campaigns & importance of diversity

Joel Seymour-Hyde, currently Octagon’s UK head has spent more than a decade at the company. Octagon is one of the world’s largest sports marketing agencies with over 30 years in sports marketing, sponsorship and athlete & talent and boasts of clients like Liverpool FC, adidas, MasterCard, Paddy Power among others. Joel spoke with The Playknox […]

ONE Championship partners Microsoft to transform digital fan experience

ONE Championship and Microsoft have signed a strategic partnership to harness the Microsoft cloud, including Microsoft Azure and Microsoft 365, to transform digital fan experiences and enhance collaboration for employees. Microsoft is now ONE’s preferred cloud and data services provider, powering its digital transformation and accelerating innovation across all touchpoints. Microsoft and ONE, through this […]

Real Madrid and Legends announce a distribution agreement for multi-channel licensed products

Real Madrid and Legends have launched a comprehensive multi-channel retail programme. The agreement will include a new official online store, the reopening of three official stores in Madrid and a new flagship store at the Santiago Bernabéu stadium. The club’s collaboration with Legends, a premium experience company in merchandising, sales, collaboration, planning, technology and hospitality, […]

DreamHack and Pantamera renew partnership for 2020

DreamHack, the premier gaming lifestyle festival, and Pantamera, one of Sweden’s leading recycling companies, have signed a one-year agreement for 2020. As part of the renewed partnership, the two organizations will collaborate with Samuel “SampeV2” Stronegger and Yacine Laghmari to create a new talk show format, which will be produced in the state-of-the-art DreamHack Studio […]

OGC Nice signs Belstaff as outfitting partner

French professional football club OGC Nice has signed British heritage brand Belstaff as an official partner. The clothing brand, founded in 1924, is synonymous with enduring style and function and will provide apparel to les Aiglons – the team’s nickname, meaning ‘the young eagles’ – when they are not on the field.” “Our objective of […]

Formula 1 and Spotify launch new podcast series

As Formula 1 returns to racing this week, F1 and Spotify have announced an all new podcast series partnership, bringing fans the latest news, updates, and exclusive interviews from Formula 1’s biggest names. Inspired by Formula 1’s popular YouTube series, Paddock Pass podcast is hosted by Will Buxton, F1’s premier digital presenter. In the exclusive […]

Begin typing your search term above and press enter to search. Press ESC to cancel.

Back To Top