Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
OGC Nice to sanitize with INEOS amidst Covid-19
INEOS has become the Official Hygiene Partner to OGC Nice to help Le Gym to protect its team during training and competition so that they can perform at the highest level as they begin the new season. INEOS has long been producing the purest and most effective sanitising agent: pharmaceutical grade alcohol. As the world […]
Leicester Tigers signs Yodel as official delivery partner
Leicester Tigers and UK independent parcel carrier Yodel have signed a new partnership which will see Yodel become the official delivery partner of the Leicester Tigers online store. The parcel carrier will start to deliver club merchandise to fans from August 17, as Tigers reports it has received its most ever kit pre-orders. As part […]
Indian Olympic Association signs INOX as official sponsor for Tokyo Olympics
The Indian Olympic Association (IOA) has signed cinema multiplex giant INOX as Team India’s official sponsors at the Tokyo Olympics 2021. Apart from sponsoring the Indian contingent at the Tokyo Olympics next year, the INOX Group will further launch a campaign to promote the spirit of ‘Ek India Team India’ (One India, Team India) through […]
Extreme E signs Lewis Hamilton-backed Neat Burger as Official Plant-based partner
Extreme E, the new electric off-road motor racing championship has named Neat Burger as the Official Plant-based Partner to the purpose driven sporting series. Neat Burger is the world’s first plant-based sustainable burger chain and is backed by six-time FIA Formula One World Champion, Lewis Hamilton, in collaboration with hospitality organisation, The Cream Group, and […]
Guild Esports appoints MediaCom S&E to support global partnerships strategy
Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
Sky Sports Racing extends exclusive Ascot Pay TV Rights until 2024
Ascot Racecourse and At The Races have announced that they have agreed to extend their partnership on domestic pay TV and digital platforms. The new agreement covering non-terrestrial television in the UK & Ireland will see Sky Sports Racing broadcast live coverage from all of Ascot’s 25 annual fixtures until at least 2024. At The […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
Electric Scooter Championship strikes technology partnership with Williams Advanced Engineering
The Electric Scooter Championship (eSC) has announced that Williams Advanced Engineering (WAE) will develop and supply the series’ first eSkootr model. The deal will see the British technology and engineering services business – which originated from the renowned F1 constructor Williams – exclusively developing and supplying the eSkootr chassis, battery system and powertrain for the […]
Manchester City names Cadbury as official snacking partner
Mondelēz International, owner of Cadbury, has signed a partnership with Manchester City Football Club, making it the Club’s official snacking partner. The focus of the collaboration will initially celebrate worthy causes, individuals and businesses who have gone above and beyond during the COVID-19 pandemic to help those around them and deserve recognition. This emphasis reflects […]