Confidence amongst sponsorship industry professionals has increased slightly in the European Sponsorship Association’s continent-wide survey, with brands and sponsors continuing to retain a positive outlook. Wave five of the ESA Sponsorship Sentiment Tracker, conducted throughout September and early October, has found that overall confidence has risen slightly to an average of 6.2 out of 10, […]
Arsenal signs sustainability partnership with Ball Corporation
Arsenal and global aluminium packaging company Ball Corporation have launched an official partnership designed to help the club and its millions of fans around the world reduce their impact on the environment. In a 2019 study by the BBC and the United Nations-backed Sport Positive Summit, Arsenal topped the league table on sustainability among Premier […]
San Francisco 49ers signs Joovv as official light therapy partner
The San Francisco 49ers and Joovv, a California-based company that develops light therapy products for performance, recovery and overall health and wellness announced a first-of-its-kind partnership between a professional sports franchise and a light therapy brand. As part of the agreement, Joovv will be the official light therapy partner of the 49ers, highlighted by the […]
Vivo named as official partner of UEFA EURO 2020 and 2024
Vivo has announced a four-year deal with UEFA under which the Chinese smartphone manufacturer will become an official partner for UEFA EURO 2020 and UEFA EURO 2024 Vivo has been announced as an official partner for the next two editions of UEFA EURO, the Chinese company becoming the official smartphone provider for UEFA EURO 2020 […]
Mumbai City FC signs a strategic partnership with PUMA
Global sports brand PUMA has announced a strategic long-term partnership with Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the Club, starting the 2020-21 football season. This announcement demonstrates PUMA’s commitment to continue investing in Indian football and pioneering new ways to develop the sport through […]
AC Milan renews partnership with StarCasino.sport
AC Milan have signed an extension of their partnership with StarCasinò.sport The innovative sports entertainment platform, part of the Betsson Group, will continue to be an AC Milan Official Partner for the next three years, until the end of the 2023 season. “A new way to experience football” is the foundation of the partnership, which […]
Mastercard renews UEFA Champions League partnership
Mastercard has announced the renewal of its UEFA Champions League partnership for the 2021–24 cycle, continuing its long-running relationship which began in 1994. The agreement also includes sponsorship rights for the UEFA Super Cup in 2021, 2022 and 2023. “Longevity is instrumental in building successful partnerships, and we are delighted to extend our relationship with […]
MLB signs Hyperice as its official recovery technology partner
Hyperice announced a multi-year partnership with Major League Baseball (MLB), which will include a future investment by MLB in the recovery technology category leader. The partnership demonstrates the commitment MLB has made to optimize player performance, mobility and recovery through innovative technology solutions from Hyperice. As part of the partnership, Hyperice and MLB will work […]
The British & Irish Lions strike e-commerce partnership with Fanatics
The British & Irish Lions have signed a new e-commerce and manufacturing agreement with Fanatics, the global leader in licensed sports merchandising, that will see fans given access to the widest range of merchandise ever created for a Lions Tour. The new partnership sees a coming together of the world’s greatest touring side and one […]
ITTF signs Dishang Group as title sponsor of the world cups
The International Table Tennis Federation (ITTF) confirms that Dishang Group is the Title Sponsor of the upcoming 2020 ITTF Women’s and Men’s World Cups. One of China’s largest manufacturers and exporters of apparel, Dishang Group is headquartered in Weihai (Shandong province), the host city for both events, which will be staged on the following dates: […]