The French Tennis Federation (‘FFT’) and Premier Padel, the official global padel tour governed by the International Padel Federation (FIP), backed by the Professional Padel Association (‘PPA’) and Qatar Sports Investments (QSI) have announced that Stade Roland-Garros will host the Paris Premier Padel Major from 11th to 17th July 2022, as part of a multi-year […]
IMG completes purchase of Mutua Madrid Open and Acciona Open de España golf tournament
IMG, an Endeavor company and global leader in sports, events, media and fashion has completed its purchase of the Mutua Madrid Open tennis tournament and the Acciona Open de España golf tournament from Super Slam Ltd and its affiliates. One of nine ATP Masters 1000 and four WTA 1000 Mandatory events, the Mutua Madrid […]
Sorare to launch NFTs for MLS players as part of new partnership
Sorare, the player-owned fantasy sports game leveraging non-fungible tokens (NFTs), announced a multi-year agreement with Major League Soccer (MLS), the fastest-growing sports league in North America, making Sorare the League’s official NFT Fantasy game. Sorare will launch NFTs for all MLS players. MLS’ fan base – North America’s youngest and most tech-savvy – collectors, […]
Byju’s becomes first Indian ed-tech company to sponsor FIFA World Cup Qatar 2022
BYJU’S, a world-leading EdTech company, has been announced as an Official Sponsor of the FIFA World Cup Qatar 2022™. Through this partnership, BYJU’S will leverage its rights to the FIFA World Cup 2022™ marks, emblem and assets, and run unique promotions to connect with passionate football fans around the world. It will also create […]
Cazoo becomes shirt sponsor of L’Olympique de Marseille
Cazoo, Europe’s leading online car retailer, and Olympique de Marseille, the only French football club to have won the UEFA Champions League, are delighted to announce that they have signed a multi-year agreement. From the start of next season, Cazoo will become the main partner and new shirt sponsor of Olympique de Marseille (OM). […]
Endure24 series signs Heineken as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for the multi-award winning Endure24 series in the UK’s leading pub, beer and cider business, HEINEKEN. Endure24 is a 24-hour trail running relay race that has developed a loyal following since its launch in 2012. Participants race […]
CSM to help Queen Elizabeth Olympic Park with commercial proposition
Ahead of this year’s 10th anniversary of the London 2012 Olympic and Paralympic Games, the Queen Elizabeth Olympic Park has appointed CSM Sport and Entertainment (CSM) to help shape and lead the Park’s commercial proposition. CSM has been working with Park stakeholders in a strategic capacity for several months to develop a proposition that […]
Porsche signs Emma Raducanu as brand ambassador
Emma Raducanu wrote tennis history at the US Open. A sensational winning run in New York in the summer of 2021 enabled her to become the first ever qualifier to win a Grand Slam tournament. Now the 19-year-old Briton will be one of the faces of Porsche in women’s tennis and represent the sports car […]
Formula 1 signs MSC Cruise as global partner
Formula 1 has signed MSC Cruises, as a Global Partner for the upcoming 2022 season. The multi-year deal, which began at the FORMULA 1 GULF AIR BAHRAIN GRAND PRIX 2022, will see Swiss based MSC Cruises, one of the world’s largest and fastest growing cruise brands, become the Official Cruise Partner of Formula 1. […]
Spotify becomes official audio streaming partner of FC Barcelona
FC Barcelona and Spotify, the world’s most popular audio streaming subscription service, have reached an agreement for the Swedish company to become the Main Partner of the Club and the Official Audio Streaming Partner. The brand will appear on the front of both Men’s and Women’s team shirts beginning in the 2022/23 season and […]