Guild Esports (Guild), the global esports business has appointed MediaCom Sport & Entertainment (MediaCom S&E) as the Company’s first consultancy delivering Guild’s commercial partnerships strategy. Guild’s appointment of the esports division of MediaCom, one of the world’s leading media agencies, will support the Company across all aspects of its commercial proposition, development, and global go-to-market […]
BLAST partners with NEOM to help shape eSports vision
BLAST, a leading esports entertainment company, has partnered with NEOM to propel the growth of esports in Saudi Arabia, signifying NEOM’s commitment to building a dynamic and innovative esports community and ambition to become the esports regional hub. NEOM Sport Managing Director, Jan Paterson, said: “NEOM aims to become a global hub for sport that […]
Twenty First Century Media ventures into eSports
TCM, a full service sports marketing and management company for over three decades announced the launch of its full service esports marketing division – TCM eSports. TCM holds exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket […]
FIBA Esports Open clock over 5 million social media views
FIBA Esports Open 2020 gauged over 5 million social media views just on the FIBA social media channels and National Federations. Spain alone generated 2.1 million impressions, 1.7 million views and 9.8 million viewed hours while reaching 1.4 million unique viewers just on their Twitter account. Since the conclusion of the inaugural event, FIBA now […]
FIFA and EA Sports to extend eChallenger Series
FIFA and EA SPORTS are extending the FIFA eChallenger Series this weekend to host a day of special inter-nation matches between China PR and Korea Republic. Following the success of the first-ever FIFA-organised EA SPORTS FIFA Online 4 program last month, which has attracted over 23 million online views so far, the extended FIFA eChallenger […]
Electronic Arts and LaLiga announce 10-year partnership renewal
Electronic Arts and LaLiga announced a long-term partnership that will continue to offer unrivaled authenticity to EA SPORTS FIFA players for the next 10 years. Under the partnership renewal, EA SPORTS will remain the exclusive Official Video Games Partner of LaLiga while the two organizations will expand their efforts to create world-leading football entertainment. This […]
FIFA and EA launch eChallenger Series in Asia
FIFA and EA SPORTS have launched an eSports activation for Asia, bringing together football stars, influencers, and professional eSports players that will go head-to-head in a special remote EA SPORT FIFA Online 4 competition series to take place later this month. As part of FIFA’s objective to bring football to more fans around the world, […]
Dentsu and the Global Esports Federation sign a strategic partnership
Dentsu has entered a strategic partnership with the Global Esports Federation to promote the global development of the growing esports business. The GEF was launched in December 2019, in Singapore, to establish the voice and authority for the worldwide esports movement. The federation brings together diverse leaders from esports, as well as more traditional sporting […]
FIBA ventures into eSports with its first international tournament
FIBA, the International Basketball Federation, has launched its first-ever international esports competition for national teams, the FIBA Esports Open 2020. This inaugural series of exhibition e-basketball games will take place from June 19 to 21, 2020. The national teams participating include Argentina, Australia, Austria, Brazil, Cyprus, Indonesia, Italy, Latvia, Lebanon, Lithuania, New Zealand, the Philippines, […]
Esports brand BLAST partners KitKat for DoTa 2 tournament
Esports company BLAST has signed a partnership agreement with KitKat that will see the Nestlé chocolate brand sponsor BLAST Bounty Hunt – the company’s online DoTa 2 tournament. The agreement will give the global chocolate manufacturer a number of branding and content activation opportunities during BLAST’s online Dota 2 tournament which takes place from tomorrow […]