The Pittsburgh Steelers has named BetMGM, a leading sports betting and digital gaming company, is the team’s First Gaming Partner. The partnership features fan-focused assets such as presenting sponsorship of the Steelers Kickoff pregame show, as well as team broadcast programming, digital marketing assets, and in-stadium promotions and signage. “We are excited to introduce BetMGM […]
NFL signs Hyperice as official recovery technology partner
Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology has announced a new multi-year sponsorship with the National Football League (NFL) that names Hyperice an Official Recovery Technology Partner of the league. The multi-year sponsorship kicks off Week 12 of the 2020 season on Thanksgiving Day.The […]
Saudi Arabia to host the first Formula E night race
Formula E confirmed that the all-electric ABB FIA Formula E World Championship will literally light up the streets of Diriyah as it returns to the historic desert surroundings of the UNESCO World Heritage site for the third year in a row. Set for a spectacular double header in the dark, the first sport to have […]
WTA signs Stats Perform as Data Supplier
The WTA (Women’s Tennis Association) has named Stats Perform its Official WTA Data Supplier. The transformative partnership will deliver multiple feeds to customers – an exclusive umpire-derived data feed for an expanded number of WTA matches, as well as an ultrafast data feed collected by Stats Perform’s Opta analysts. The data collected by Stats Perform’s […]
Extreme E signs broadcast partnership with ESPN in Latin America
Extreme E, the innovative electric off-road racing series, has confirmed a partnership with ESPN in Latin America. ESPN will broadcast live racing action as well as highlights, magazine, preview and review shows across Latin American countries including Mexico, Argentina, Brazil and Chile in English, Spanish or Portuguese. This is a particularly important territory for Extreme […]
LA Clippers to feature Honey on jerseys as part of partnership renewal
The LA Clippers and L.A.-based technology company Honey have announced that Honey will be prominently featured on Clippers jerseys moving forward, as the popular shopping and rewards brand expands its partnership with the team. Honey’s relationship with the Clippers launched in 2019 and has grown to include the jersey patch and other team assets that […]
Manchester United experiences cyber attack on its system
Manchester United has confirmed that the club experienced a cyber attack on its systems. The club has taken swift actions to contain the attack and is currently working with expert advisers to investigate the incident and minimize the ongoing IT disruption. The club in a statement said: “Although this is a sophisticated operation by organized […]
The ATP extends partnership with Lacoste until 2023
The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]
Star India records 23% rise in TV viewership for IPL this year
Star India, the official broadcasters of Indian Premier League has claimed that there has been a 23 percent rise in TV viewership for the 13th edition of the league. The data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages — Hindi, Bengali, Telugu, Tamil and Kannada […]
Jay-Z and Nivak Djokovic joins CLMBR investment team
CLMBR, a leader in connected fitness technology have announced Grammy Award-winning artist and Co-Founder of Marcy Venture Partners, Jay-Z, and Novak Djokovic, the No.1 men’s tennis player in the world, have joined the CLMBR investment team to support the 2021 launch of CLMBR Connected and CLMBR Pure vertical climbing machines. Their participation continues to build […]