Wolves marketing head Russell Jones: “In the last 12 months the Wolves brand has seen a 200% growth in follower acquisition”

Esports was already heralding the digital revolution and the pandemic has further accelerated its growth. Sports organisations/clubs have launched their own teams to compete to gain the edge. Total esports viewership is expected to grow at a 9% compound annual growth rate (CAGR) between 2019 and 2023, up from 454 million in 2019 to 646 […]

BT Sport collaborates with Condense Reality to stream hologram-style 3D videos

Condense Reality, a virtual reality startup developing technology to transform how viewers watch live entertainment and sports, has raised a seed round of more than €875K, including around €240K from SFC Capital, the most active seed-stage investor in the UK. The investment will see Condense Reality increase its R&D capabilities and commercialise its technology over […]

Tottenham Hotspur signs Hyperice as official recovery technology supplier

Tottenham Hotspur have signed a new partnership with Hyperice, a leading recovery and performance technology brand and innovators of percussion, vibration and thermal technology. Hyperice will become the Official Recovery Technology Supplier for both Tottenham Hotspur and Tottenham Hotspur Women. To kick-off the partnership, all first team players and coaching staff for both men’s and […]

Ryder Cup signs Toro as partner until 2029

Toro, a leading worldwide provider of innovative solutions for the outdoor environment, has been named the official Turf Maintenance Equipment & Irrigation provider for the Ryder Cup through 2029. The agreement will begin in earnest with the 43rd Ryder Cup, which will be played September 21-26, 2021, at Whistling Straits in Kohler, Wisconsin. As the […]

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