Liverpool FC and AXA have expanded their partnership to include the naming rights of the Reds’ new Training Centre in Kirkby. The state-of-the-art facility will be officially known as the AXA Training Centre and marks the club’s first training complex naming partner. The renewed agreement will see AXA expand its original training kit relationship to […]
AC Milan renews partnership with La Molisana until 2021
AC Milan has extended its partnership with La Molisana until the end of the 2020-2021 season. As part of the extended partnership, the Italian pasta maker will receive increased visibility on LED sideline displays at San Siro and will also implement a number of digital activations to maximise its collaboration with the Rossoneri. By continuing […]
Premiership Rugby renews its partnership with Gilbert
Premiership Rugby has extended its partnership with Gilbert. Gilbert’s Sirius match ball will feature in both Gallagher Premiership Rugby and the Premiership Rugby Cup. The preferred choice of the world’s leading nations, Gilbert has been the official ball at the Rugby World Cup for the last seven consecutive tournaments and will be used exclusively at […]
Brands and rights holders come to terms with ‘new normal’, says European Sponsorship Association
Confidence amongst sponsorship industry professionals has increased slightly in the European Sponsorship Association’s continent-wide survey, with brands and sponsors continuing to retain a positive outlook. Wave five of the ESA Sponsorship Sentiment Tracker, conducted throughout September and early October, has found that overall confidence has risen slightly to an average of 6.2 out of 10, […]
Bundesliga International extends deal with Setanta Sports
Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, and Setanta Sports have reached an agreement to renew broadcast deals in 10 Eurasian markets, whilst also signing a long-term agreement in Ukraine. The deals, which all begin at the start of the 2021-22 season, ensure that Setanta Sports, the number one provider of live sports […]
RLWC2021 opens up the public ballot
Hosts England will open the tournament when they play Samoa on 23 October 2021 at St James’ Park, Newcastle. Public ticket ballot is now open for applications and will remain open until 16 November 2020 at 20:21 GMT. Applications can be made via: rlwc2021.com/tickets. To celebrate the one year to go milestone, RLWC2021 organisers have […]
AS Monaco launches an online store on Amazon
AS Monaco has announced the launch of an AS Monaco store on Amazon, with the creation of a dedicated page in France, as well as the United Kingdom, Italy, Spain and Germany. This collaboration with Amazon will allow users of the digital platform and AS Monaco fans to find a wide range of official club […]
Arsenal signs sustainability partnership with Ball Corporation
Arsenal and global aluminium packaging company Ball Corporation have launched an official partnership designed to help the club and its millions of fans around the world reduce their impact on the environment. In a 2019 study by the BBC and the United Nations-backed Sport Positive Summit, Arsenal topped the league table on sustainability among Premier […]
India is the fastest-growing OTT market at 28.6% CAGR, says PwC report
The PwC Global Entertainment & Media Outlook: 2020-2024 report stated that for the first time, subscription video on demand revenues have surpassed box office revenues with the closure of cinema halls and multiplexes due to the COVID-19 induced lockdown since March. OTT video growth is coming from both inside and outside the home as internet-connected […]
LaLiga becomes the first European sports league to join Twitch
LaLiga has opened an official account on Twitch, becoming the first major European sports competition to join the global streaming service. With a focus on deepening connections with Twitch’s highly engaged community of superfans, LaLiga will launch a new weekly series of compilations, clips and special programmes featuring LaLiga players, LaLiga Ambassadors and LaLiga Icons. […]