Manchester United has entered a strategic partnership with lesbian, gay, bi and trans (LGBT+) equality charity Stonewall, as the club strengthens its work to promote diversity and inclusion under its banner of ‘All Red All Equal’. United will sign up to Stonewall’s Diversity Champions programme, which helps employers embed LGBT+ inclusion in the workplace, and […]
AC Milan and Roc Nation partners to create a virtual live event
To champion emerging talent around the world, Italian football powerhouse AC Milan and Roc Nation, the world’s preeminent entertainment company, have partnered to create ‘From Milan with Love: Next Gen’, a virtual live event. The show is to be held on Friday, November 20th at 8:45 p.m CET / 2.45 p.m EST / 11:45 a.m […]
Chelsea FC signs strategic partnership with Weibo to enhance presence in China
Chelsea Football Club is enhancing presence in China by becoming the first Premier League side to agree a strategic partnership with leading Chinese social media platform Weibo. As part of the partnership, we will utilise the Weibo platform to deliver new and exclusive original content for Blues fans in China. As an innovative, digital-first club, […]
Virtual Bundesliga signs Bevestor as the naming right partner
Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
ELEVEN acquires MyCujoo to bolster livestreaming technology offerings
ELEVEN has announced the acquisition of live streaming company MyCujoo and its award winning MyCujoo Live Services streaming technology. The acquisition is a milestone moment for ELEVEN. It lays the foundations for a new global ELEVEN service and adds transformative and scalable new technology capabilities to the group. The deal will also empower ELEVEN to […]
Paris Saint-Germain strikes partnership with Yabo Sports for Asia
Paris Saint-Germain, France’s leading football club, and 4th fastest growing sports franchise in the world, have signed a partnership agreement for three seasons with Yabo Sports, the market leader in Asian online betting. Yabo Sports, the online betting platform, ubiquitous throughout the Asian continent, will be able to take advantage of the Parisian club’s ever-increasing […]
Epic Games and Disney have expand collaboration with Disney+ offer
Epic announces a special offering for Fortnite players. From November 11 through December 31, 2020, Fortnite players age 18+ who make a real-money purchase in-game and who are new subscribers to Disney+ can receive up to two months of service in participating territories across North America, Europe, Australia, and New Zealand where Disney+ is available. […]
Kerala Blasters FC signs BYJU’s as title sponsor
Kerala Blasters FC has partnered with BYJU’S, the world’s largest EdTech company, as their Title Sponsor for the seventh edition of the Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting […]
Borussia Dortmund signs global partnership with Bybit
Bybit has launched a global multi-year partnership with German professional sports club Borussia Dortmund (BVB). This new partnership is an equally clear signal for football to embrace innovative technologies, and for innovative technologies to connect with the sport. Bybit’s co-founder and CEO Ben Zhou stated: “We are thrilled to be a Champion Partner of Borussia […]
Brentford FC signs Hollywoodbets as the official betting partner
Brentford Football Club has signed a two-year deal with Hollywoodbets, that will see the community-focused company become its Official Betting Partner. Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by The Bees’ First Team and B […]