ParalympicsGB signs partnership with Dreams

ParalympicsGB and Dreams have signed an exciting new partnership as the team prepares for the rescheduled Paralympic Games next summer in Tokyo.

The agreement will see the UK’s leading bed retailer partner with ParalympicsGB in the build-up to and throughout the Tokyo 2020 Games.

The partnership comes with plans for the rescheduled Tokyo 2020 Paralympic Games next year intensifying with ParalympicsGB now expecting a team of around 240 athletes to compete in 19 sports including newcomers Taekwondo and Badminton.

Mike Sharrock, CEO of ParalympicsGB, said: “Quality sleep, rest and recuperation is fundamental to athletes’ preparation and overall wellbeing. Through this partnership Dreams are demonstrating a genuine commitment to inclusion and we are really looking forward to working with them.

“This is fantastic news as the unprecedent postponement of the Tokyo 2020 Paralympic Games due to the Covid-19 pandemic has presented us with many challenges, so welcoming a new partner will give us a real boost in these final critical months of preparation.

“We are increasingly confident Tokyo 2020 will be a wonderful celebration of all that humanity can achieve after such a tumultuous year and with the support of the British public our talented ParalympicsGB athletes can inspire and unite the nation once again.”

Since being established in 1985, Dreams has become the UK’s leading bed specialist, making 10,000 mattresses, bases and headboards per week.

Mike Logue, CEO, Dreams, said: “We’re thrilled to be partnering with ParalympicsGB in the lead up to the 2021 Games. The athletes are demonstrating extraordinary talent and determination as they train for the rescheduled Games and quality sleep plays a hugely important role in this. We believe in better sleep for all and hope this partnership gives all the fantastic athletes that extra edge as they prepare for the most anticipated sporting event of the year.

“This builds on our existing Team GB partnership where we are the official sleep partners. We can’t wait to see all of our athletes well rested and in action next year.”


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