American Cricket Enterprises has announced their full founding investor group for Major League Cricket. The group of 27 investors includes two part-owners of Major League Soccer’s popular Seattle Sounders: Nadella and former Microsoft SVP Soma Somasegar; and NBA’s Dallas Mavericks minority owner and real estate investor Ross Perot Jr. The three join Shah Rukh Khan’s […]
Manchester City and Melbourne City FC to develop new games & collectibles with Animoca
Animoca Brands Corporation Limited (“Animoca Brands”) has signed announced a partnership with Manchester City’s men’s and women’s teams and Melbourne City FC, to develop a range of new games and collectibles. Animoca Brands will publish a series of digital assets and collectibles, mini-games and unique gaming experiences based on the two City clubs. Animoca […]
NBA renews digital partnership with beIN Sports until 2024
The National Basketball Association (NBA) and beIN SPORTS today announced a multiyear expansion of their broadcast and digital partnership that will extend to 2024, marking a decade-long collaboration. As part of the agreement and ahead of the start of the 2020-21 NBA season that tips off on Dec. 22, beIN SPORTS will also continue to […]
BeIN SPORTS secures Premier League rights in MENA till 2025
The Premier League and beIN MEDIA GROUP have today announced a major new rights deal that will see beIN SPORTS as the Premier League’s official broadcast partner in the Middle East and North Africa (MENA) until 2025. The deal is for the 2022-2025 rights cycle and means beIN SPORTS can broadcast all 380 matches live […]
Esports and Breaking included in 2022 Asian Games in Hangzhou
Esports and breakdancing have joined the 19th Asian Games in Hangzhou 2022. The proposal was approved on Wednesday during the 39th Olympic Council of Asia (OCA) General Assembly meeting held in the Sultanate of Oman, Muscat. At the meeting, the OCA approved the proposal submitted by the Hangzhou Asian Games Organizing Committee on optimizing the […]
Australian Open to take place in February as ATP updates 2021 calendar
The ATP has announced an update to the 2021 ATP Tour calendar, outlining a revised schedule for the first seven weeks of the season as tennis continues to navigate its return during the COVID-19 pandemic. Confirmed details of weeks 8-13 will be announced separately, while all subsequent sections of the 2021 calendar, beginning with the […]
Eagles become first NFL team with esports tournament provider
Esports Entertainment Group has announced a landmark multiyear partnership with the Philadelphia Eagles to serve as the first esports tournament provider for an NFL club. As part of the multiyear agreement, EEG will operate biannual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League platform. Also under the terms of the deal, […]
Microsoft teams up with Bucks, Packers and Brewers to launch social impact investment fund
Microsoft, the Green Bay Packers, the Milwaukee Bucks, and the Milwaukee Brewers have combined forces to form the Equity League, a new impact investment division of venture capital fund TitletownTech. This marks the first time the Brewers, Bucks, and Packers have partnered together for the shared purpose of fostering positive social change in Wisconsin and […]
India unveils bid to host AFC Asian Cup 2027
All India Football Federation (AIFF) has formally announced its candidature to host the AFC Asian Cup 2027 and deliver a Brighter Future Together for football in India and across Asia. Unveiling its plans at the launch in New Delhi today, AIFF showcased the unrivalled potential of hosting Asia’s flagship football event in the world’s fastest […]
OneFootball acquires Dugout to reshape football digital media landscape
OneFootball, the leading football media platform, has today acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. * The acquisition will put fans at the heart of the football ecosystem. It will bring Dugout’s global video expertise, network and distribution to OneFootball, uniting […]