Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga. Football fans will be able to enjoy Bundesliga matches for the next four seasons exclusively on Sky – […]
Rugby League World Cup 2021 postponed to next year
Rugby League World Cup 2021 (RLWC2021) and the UK Government have announced their intention to stage the flagship event in the international Rugby League calendar in 2022. The extremely difficult decision was taken by the RLWC2021 Board, which includes representation from the Department for Digital, Culture, Media and Sport, and the International Rugby League […]
EFL strikes three-year partnership with eBay
The EFL has announced a new three-year partnership ahead of the start of the 2021/22 season with eBay that will celebrate the businesses powering local communities around all 72 EFL clubs. Through the launch of ‘Small Businesses United’, the partnership will see eBay donate advertising space at EFL grounds to the small businesses at the […]
The Football Association inks charity partnership with Alzheimer’s Society
The Football Association [The FA] and Alzheimer’s Society have today announced a new two-year charity partnership agreement. The FA and Alzheimer’s Society want to ensure that more people from the football community are aware of dementia, come forward for available support and are provided with the help that they need. Over the next two years, […]
Tour of Britain names Tiki Tonga as official coffee partner
Specialty coffee roaster Tiki Tonga have been appointed as the Official Coffee Partner of the Tour of Britain and Women’s Tour, Britain’s leading procycling events. Cycling and coffee literally go ‘cup in hand’ and Tiki Tonga Coffee specialises in producing the best coffee for active people. A mixture of performance and social blends, expertly […]
PGA Tour and European Tour to sanction three tournaments in 2022
The PGA TOUR and European Tour have unveiled new details around their Strategic Alliance, with the PGA TOUR also releasing its 2021-22 PGA TOUR Season schedule. The landmark agreement, announced in November 2020, further enhances and connects the ecosystem of men’s professional golf through a number of areas, including global scheduling, prize funds and playing […]
British and Irish racing to receive increased exposure in India with Royal Calcutta Turf Club partnership
Racecourse Media Group (RMG) is delighted to continue its expansion into India via a new agreement with Royal Calcutta Turf Club (RCTC). The deal enables punters in India to bet on racing from RMG’s 34 British racecourses, plus all 26 Irish racecourses, through RMG’s partnership with SIS. Content will be shown live for Pari-Mutuel (tote) […]
Birmingham City FC strikes blockchain partnership with Ultimo GG
Birmingham City FC have entered the eSports and blockchain realm with Ultimo GG partnership. This partnership will see Blues and Ultimo GG collaborate to launch a number of esports initiatives over an initial two-year term; including an esports platform, an esports team and a number of esports events for players of all abilities, with finals […]
Wolves sign YO.GYM as official Chinese regional fitness partner
Wolves have signed YO·GYM as the club’s official Chinese regional fitness partner ahead of the 2021/22 Premier League season. YO·GYM is a 2,000 sqm sports and fitness facility in Shenzhen, Guangdong province, China, which was founded in April 2018, with the objective of helping local citizens of any age to improve their fitness levels and […]
FIFA launches #ReachOut campaign to raise awareness around mental health
FIFA has launched #ReachOut, a campaign designed to raise awareness of the symptoms of mental health conditions, encourage people to seek help when they need it, and take actions every day for better mental health. With the support of past and current football players, FIFA is underlining the importance of greater awareness around mental health. […]