Germany-based Borussia Dortmund (BVB), one of Europe’s most successful soccer teams, officially announced a new partnership with CHiQ through which the brand China will act as their global sponsor from August 9, 2021.
Under the agreement, they will work together to improve the game viewing experience for both soccer fans and consumers.
BVB and CHiQ will collaborate to improve the product experience, all while facilitating brand marketing and social media engagement. Taking advantage of broadcast television networks, the Internet and social media channels, CHiQ plans to showcase its brand and premium products to the public at Signal Iduna Park, home of BVB, as well as football fans around the world.
This union will pave the way to launch the promotion of CHiQ’s full range of offerings, including televisions, refrigerators, freezers, monitors and portable air conditioners. The partnership will enable CHiQ to provide the optimal home game viewing experience for fans of the German soccer team by virtue of the disruptive technologies that the firm has integrated into its home appliances, especially within the range of televisions.
“We are delighted about the prospects for the new partnership with BVB, one of the most successful soccer teams in the world, which is focused on cultivating talented young people,” said Wu Jianbo, General Manager of the International Operations Center. of Brand of Changhong . “This approach is shown online alongside the ‘+ More’ value proposition that was recently launched through CHiQ.”
“It is a pleasure to welcome CHiQ into our great family for the third year in a row,” explained Hanns Sieger , director of international associations for Borussia Dortmund. “This in-depth partnership is expected to open up new possibilities for both parties.”
CHiQ was created as a brand in 2014 by Changhong, a well-known Chinese consumer goods supplier. Founded in 1958, the 63-year-old Changhong has grown into an integrated multinational group specializing in R&D and manufacturing of consumer electronics and related key components. In particular, the value of the Changhong brand grew to reach US $ 27 billion in 2021.
