Borussia Dortmund inks long-term deal with Sorare

Borussia Dortmund is entering into a long-term partnership with the fantasy sports game Sorare.   Through the recently extended licensing rights deal between Sorare and DFL Deutsche Fußball Liga GmbH, all BVB players will continue to be available for play and trade as digital collectibles on Sorare. In addition, the partnership includes a number of […]

Borussia Dortmund partners Spongebob Squarepants for a capsule collection

Borussia Dortmund has collaborated with the American animated comedy series SpongeBob SquarePants to launch a  lifestyle capsule, which features four different clothing items: two hoodies and two tees, all featuring SpongeBob and the entourage decked out in the famous yellow and black of Dortmund. Speaking of the partnership, a representative from Dortmund said: “The yellow […]

Borussia Dortmund signs a five-year deal with DEW21

Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]

Borussia Dortmund inks agreement with GOALSTUDIO

Bundesliga team Borussia Dortmund has inked a deal with GOALSTUDIO to cultivate Dortmund’s lifestyle products through online and offline shops and retailers in South Korea, Japan, China, Singapore and other parts of South-East Asia. BVB has a formidable presence in Asia and aim to leverage the expertise of GOALSTUDIO, a football-inspired lifestyle brand, as reported […]

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