Borussia Dortmund is entering into a long-term partnership with the fantasy sports game Sorare. Through the recently extended licensing rights deal between Sorare and DFL Deutsche Fußball Liga GmbH, all BVB players will continue to be available for play and trade as digital collectibles on Sorare. In addition, the partnership includes a number of […]
Borussia Dortmund expands footprints in China with CHiQ partnership
Germany-based Borussia Dortmund (BVB), one of Europe’s most successful soccer teams, officially announced a new partnership with CHiQ through which the brand China will act as their global sponsor from August 9, 2021. Under the agreement, they will work together to improve the game viewing experience for both soccer fans and consumers. BVB and […]
Borussia Dortmund partners Spongebob Squarepants for a capsule collection
Borussia Dortmund has collaborated with the American animated comedy series SpongeBob SquarePants to launch a lifestyle capsule, which features four different clothing items: two hoodies and two tees, all featuring SpongeBob and the entourage decked out in the famous yellow and black of Dortmund. Speaking of the partnership, a representative from Dortmund said: “The yellow […]
Borussia Dortmund signs global partnership with Bybit
Bybit has launched a global multi-year partnership with German professional sports club Borussia Dortmund (BVB). This new partnership is an equally clear signal for football to embrace innovative technologies, and for innovative technologies to connect with the sport. Bybit’s co-founder and CEO Ben Zhou stated: “We are thrilled to be a Champion Partner of Borussia […]
Borussia Dortmund to launch Girls’ and Women’s Football department in 2021
On 1 July 2021, Borussia Dortmund will launch a Girls’ and Women’s Football department. In the coming months, the foundations will be laid for the first time that a BVB women’s team will fight for goals and points in the 2021/22 season. The club’s final decision to go into the world of girls’ and women’s […]
Borussia Dortmund signs a five-year deal with DEW21
Borussia Dortmund (BVB) has named Dortmunder Energie- und Wasserversorgung GmbH (DEW21) as its premium partner. All BVB fans and Dortmunders can look forward to joint activities that will bring the partnership to life. The sponsorship term is five years. Heike Heim, chairwoman of the DEW21 management board, explains: “With the premium partnership with BVB we […]
Hyderabad FC named as the official ‘Club Partner’ of Dortmund in India
Bundesliga giants Borussia Dortmund have signed a two-year partnership deal with the Indian Super League club Hyderabad FC with an option to extend. The partnership will be officially unveiled during Dortmund’s Virtual Asia Tour on August 20, 2020. The two-year deal also has an option to extend for additional years with an extended scope until […]
Borussia Dortmund’s APAC Managing Director on the club’s virtual tour, digitalisation & ‘Kick it Out’ partnership
Bundesliga giants Borussia Dortmund’s plans to tour China and other countries in South East Asia with the senior team before the start of the 2020-21 and to send a legends team to India have all been put on hold due to COVID-19. However, the club has come up with a virtual pre-season tour of Asia […]
Borussia Dortmund inks agreement with GOALSTUDIO
Bundesliga team Borussia Dortmund has inked a deal with GOALSTUDIO to cultivate Dortmund’s lifestyle products through online and offline shops and retailers in South Korea, Japan, China, Singapore and other parts of South-East Asia. BVB has a formidable presence in Asia and aim to leverage the expertise of GOALSTUDIO, a football-inspired lifestyle brand, as reported […]