One of the UK’s largest sport businesses, The Jockey Club announced the promotion of Nevin Truesdale, 46, to the position of Group Chief Executive from 1st January 2021. Nevin has led the company in an ‘acting’ capacity since the end of August. In that time The Jockey Club has delivered its largest internal reorganisation in […]
NBA signs Yoplait as official partner in France
Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]
McLaren Racing attracts investment of £185m from MSP Sports Capital
McLaren Group has signed a deal to attract significant new long-term investment into McLaren Racing led by MSP Sports Capital, the US-based sports investment group, to help drive its plan to return to the top in Formula 1 and continue its growth as a global sports franchise. MSP is co-investing with its strategic partners UBS […]
Formula E signs global content partnership with BBC Global News
Formula E and BBC Global News have launched a commercial partnership to produce a set of pioneering online films to bring the all-electric motorsport to a new, digital audience around the world. The films will showcase meaningful fan stories from behind the scenes of the 2020/21 ABB FIA Formula E World Championship. Targeting a unique […]
FIH partners Horizm to strengthen its digital strategy
Horizm, the award-winning provider of digital inventory management in sport, and the International Hockey Federation (FIH) have confirmed an agreement that will see FIH using Horizm’s Artificial Intelligence powered platform to help hockey’s world governing body unlock new digital revenues. The collaboration highlights the FIH’s growing commitment to digital as a key component of its […]
EFL names Trevor Birch as CEO
The EFL is pleased to announce that Trevor Birch is to become the League’s new Chief Executive as of 1 January 2021. The appointment has been confirmed by the EFL Board, with Trevor joining the EFL from his latest position as Director of Football Operations at Tottenham Hotspur, having secured a wealth of industry experience […]
FIFA joins forces with UNODC to raise awareness against match-fixing
FIFA and the United Nations Office on Drugs and Crime (UNODC) have joined forces today, International Anti-Corruption Day, for a new campaign encouraging football to speak out against match-fixing and to raise awareness about FIFA’s confidential reporting platforms. Against the backdrop of the ongoing impact of the COVID-19 pandemic on football, and the subsequent economic […]
ATP launches ‘This Is Tennis’ campaign to cut through cultural relevance
The ATP has launched its new global marketing campaign, This Is Tennis, marking a significant brand-shift for the Tour. The campaign promotes both players and tournaments with more dynamism, and a tone of voice that allows tennis to cut through with greater cultural relevance, particularly among the next generation of tennis fans. With the versatility […]
NBA India signs marketing partnership with HARMAN
The National Basketball Association (NBA) and HARMAN have signed a multiyear marketing partnership that makes HARMAN and its JBL brand the official headphone, speaker, and audio partner of the NBA in India. As the Official Sound of the NBA in India, JBL will introduce a number of NBA elements into its retail destinations and activations […]
IOC adds Breaking, Surfing, Sport Climbing & Skateboarding to Olympic Games Paris 2024
The International Olympic Committee (IOC) has officially included Breaking on the sports programme for the Olympic Games Paris 2024. Breaking will become the first DanceSport discipline to appear at an Olympic Games, following on from its successful debut at the Youth Olympic Games (YOG) in Buenos Aires, Argentina in 2018. “Today is a historic occasion […]