AS Roma renews partnership with Hyundai

AS Roma and Hyundai Motor have announced the extension of their partnership agreement.

After joining forces ahead of the 2018-19 season as part of a multi-year deal, the club and the Korean car manufacturer have extended that accord – which will see Hyundai continue as the club’s Main Global Partner for the 2021-22 campaign.

The Hyundai logo will continue to feature on the back of the Giallorossi shirt in domestic competitions throughout the season, as new boss José Mourinho oversees his first campaign in charge of the club.

The logo will also continue on the shirt of the club’s Coppa Italia-winning women’s team.

“With the extension of this partnership, we would like to praise AS Roma for another season of hard work and determination,” said Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. 

“The club’s fans are just as passionate and resilient as the players they love, and that’s exactly why we’re delighted to announce the continuation of our partnership.

“By sponsoring the top clubs at the highest calibre of football, Hyundai’s pan-European strategy will continue to see success with AS Roma on our side.”

The two parties have enjoyed a productive partnership since 2018, introducing a number of innovative initiatives – that, wherever possible, have always put the supporters at the heart of the action.

“We are delighted to continue our relationship with Hyundai,” said Alexander Scotcher, AS Roma’s Commercial Director.

“In recent years a strong synergy has been created allowing us to carry out important initiatives for the Club and for our fans.

“With Hyundai we share the same values both on and off the field, and on the road. The continuation of the partnership is the natural result of what we have built together so far.”

All Hyundai-sponsored teams, including AS Roma, would like to thank fans for their unwavering support, despite being unable to attend matches in stadiums for the past 15 months.

Both Hyundai and AS Roma are looking forward to welcoming supporters back to Stadio Olimpico later this year.

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