Formula E has announced a new licensing partnership with leading micromobility brand, Zinc Sports. The exclusive partnership leverages Zinc’s 15 years’ experience in scooter manufacturing to launch a range of Formula E-branded e-scooter products now retailing through Argos in the UK. Micromobility aligns with Formula E’s mission of accelerating the adoption and development […]
Barca Innovation Hub to promote nutrition innovation with Heura Foods
Barça Innovation Hub, FC Barcelona’s sports research, knowledge and innovation platform, has signed a sponsorship agreement with Heura Foods by which the two parties will seek to promote innovation in the field of nutrition to have a positive impact on society. The agreement also provides for the plant-based food company created in Barcelona to […]
Arsenal to create timeshare programmes with Staynex
Arsenal and LABS Group have announced a partnership which sees LABS Group become our official Hotel and Resort Membership Partner in Asia and Europe. LABS Group will focus on the hospitality industry, allowing hotels and resorts to create and customise timeshare programmes through their new digital marketplace, Staynex, which will launch early next year. […]
BCCI and Mastercard launches campaign to support gender equality
The Board of Control for Cricket in India (BCCI) and Mastercard have jointly launched the #HalkeMeinMattLo (don’t take it casually) campaign as part of their ongoing endeavor to support gender equality on and off the field. The films developed under the campaign depict the journey of top Indian women cricketers Shafali Verma, Harleen Kaur […]
Hewlett Packard Enterprise to work on enhancing fan experiences for 2023 Ryder Cup
Hewlett Packard Enterprise has announced a partnership with the 2023 Ryder Cup to deliver its cutting-edge technologies at one of the world’s largest sporting events. As an Official Supplier to the 2023 Ryder Cup, HPE will deliver an intelligent, secure and high-performance wired and wireless network platform at the prestigious golf event being held […]
Under Armour becomes XFL’s official uniform partner
The XFL has selected Under Armour as the League’s Official Uniform Partner. Beginning in the 2023 XFL season, Under Armour will be the exclusive provider of all on-field uniforms, including jerseys, base layer, sideline and training apparel, for all XFL teams. In partnership with Under Armour, the XFL today revealed its new team […]
FIS signs Swatch as the official partner of the world cup
FIS has named Swatch as the Official Partner of the FIS Park & Pipe World Cup. The agreement lasts for four years and will run through the 2025-2026 season. Park & Pipe is the youngest of the FIS disciplines and includes both Freeski and Snowboard. The events that fall under the Park & Pipe […]
Sacramento Kings signs Avery Dennison as official embellishment partner
The Sacramento Kings has named Avery Dennison, a global leader in materials science and solutions that connect the physical and digital worlds, as the official embellishment partner of the Sacramento and Stockton Kings. This announcement follows the rapid growth of Embelex, Avery Dennison’s suite of solutions for on-garment branding used by sports teams around […]
2023 to see an evolution of web3 ticketing & fan engagement, says IMG report
IMG and its digital agency Seven League launched their Digital Trends Report 2023, exploring the technologies and developments that will shape the sport media landscape for rightsholders over the next 12 months. Featuring insights and analysis from Seven League’s global team of experts, the report breaks down the biggest developments in the sector and […]
Castore teams up with 007 for a capsule collection
Premium sportswear company Castore and 007 have come together to create a capsule collection that explores the synergies in mindset between high level athletes and James Bond himself. Both striving for marginal gains and to optimise their performance by physically pushing themselves to their limits, this 12-piece collection is made up of high intensity […]