LaLiga has selected KORE Software to optimize its approach to partnership and activation management and support its global growth. Home to many of the world’s most famous clubs including Real Madrid, Atlético Madrid, and FC Barcelona, LaLiga is not only heralded for its success as the top league in Europe, but also for its […]
DraftKings acquires Golden Nugget Online Gaming for $1.56 billion
DraftKings Inc.and Golden Nugget Online Gaming have announced that they have entered into a definitive agreement for DraftKings to acquire Golden Nugget Online Gaming in an all-stock transaction that has an implied equity value of approximately $1.56 billion. The acquisition will enable DraftKings to leverage Golden Nugget’s well-known brand, iGaming product experience and existing […]
Chennaiyin FC ropes in Nivia as official kit partner
Two-time Indian Super League (ISL) champions Chennaiyin FC (CFC) have signed the country’s leading sports brand Nivia as the official kit partner on a multi-year deal, starting from the 2021-22 season. Nivia has strong footprints in the football ecosystem in India as well as Asia and is one of the most trusted when it […]
Chelsea FC strikes three-year partnership with Parimatch Tech
Chelsea Football Club has signed a three-year partnership with the international tech and betting company… Parimatch Tech, an international product company that promotes the Parimatch brand globally and provides tech and marketing solutions in the betting and entertainment industry, has signed a partnership agreement with Chelsea for the next three seasons. Parimatch will use […]
Borussia Dortmund expands footprints in China with CHiQ partnership
Germany-based Borussia Dortmund (BVB), one of Europe’s most successful soccer teams, officially announced a new partnership with CHiQ through which the brand China will act as their global sponsor from August 9, 2021. Under the agreement, they will work together to improve the game viewing experience for both soccer fans and consumers. BVB and […]
Sevilla FC signs NAGA as global trading partner
NAGA and Sevilla FC are proud to announce a new partnership agreement for the next seasons. NAGA has been officially unveiled as Sevilla FC new front of shirt partner and Sevilla FC’s Global Trading Partner. Based in Germany, NAGA is a leading social investing platform with a global community of more than 1 million […]
Penn National Gaming acquires Score Media and Gaming
Penn National Gaming, Inc. and Score Media and Gaming, Inc. have entered into a definitive agreement whereby Penn National will acquire the Score, a leading digital media and sports betting and technology company, for approximately US$2.0 billion in cash and stock. Under the terms of the agreement, theScore shareholders will receive US$17.00 in cash and […]
Getir joins Tottenham Hotspur as official global partner
Tottenham Hotspur have agreed a three-year partnership with Getir, the pioneer of ultrafast grocery delivery. Getir is to join the Club as an Official Global Partner. The new agreement caps a very busy year for Getir. Despite only launching in the UK in January, Getir already delivers groceries in minutes across London, Birmingham, Manchester, Brighton, […]
AC Milan signs ENEOS as motor oil partner
AC Milan and ENEOS have announced a multi-year partnership, which will see the Japanese brand of premium engine oils become the new Official Motor Oil Partner of the Rossoneri. Since ENEOS motor oil was introduced in Europe more than 10 years ago, each year has brought excellent results for the motor oil brand of […]
Sky Sports to broadcast Bundesliga in the UK
Sky Sports has been named as the home of the Bundesliga, Germany’s topflight football, in the UK and the Republic of Ireland, following a new broadcast deal with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga. Football fans will be able to enjoy Bundesliga matches for the next four seasons exclusively on Sky – […]