Alexander Steinforth , who is currently Managing Director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs. His appointment builds on the […]
MLS Next Pro unveils 21 clubs for new professional league’s inaugural
MLS NEXT Pro has announced that 21 clubs will compete in the new professional league’s inaugural 2022 season. Established in June by Major League Soccer, the new professional league will complete an integrated player pathway from MLS NEXT through to MLS first teams. The new league will offer young players and experienced professionals the […]
New York Mets choose Wicket as Facial Authentication partner at Citi Field
The New York Mets have chosen Wicket as their Facial Authentication partner at Citi Field to enhance the fan experience. The Mets and Wicket will focus on deploying a series of facial authentication applications at the ballpark, beginning with facial ticketing and facial access control for staff and vendors. Following a successful pilot deployment […]
Therabody adds Kevin De Bruyne to its athlete ambassadors portfolio
Therabody, formerly known as Theragun, the global leader and innovator in tech wellness has bolstered its athlete portfolio with the inclusion of Manchester City’s Kevin De Bruyne. In 2008, Dr. Jason Wersland, Therabody’s founder and chief wellness officer, invented the world’s first hand-held percussive massage therapy device, Theragun, as an alternative to surgery or […]
Lavazza becomes official coffee partner of Arsenal Women
Lavazza, has strengthened its relationship with Arsenal by extending its partnership with men’s team while also becoming the official coffee partner of Arsenal Women. Uniting the excellence of authentic Italian coffee with the most decorated women’s team in English football, Lavazza will be the official coffee available at all Arsenal Women home games at […]
Dark Horses co-founder Simon Dent launches talent agency
Simon Dent, one of the founders of sport-focused creative agency Dark Horses, has launched a new talent agency, HERO. HERO has been developed by Dent over recent years, building an impressive portfolio of clients, and now will work closely with current and retired sports personalities on commercial matters as well as helping clients align […]
NBA partners Viacom18 for broadcast of games in India
The National Basketball Association (NBA) and Viacom18 today announced a multiyear partnership to deliver live NBA games and programming to fans in India across television and over-the-top streaming. Beginning with the NBA’s landmark 75th Anniversary Season in 2021-22, Viacom18 as part of the partnership enabled and supported by RISE Worldwide will provide comprehensive coverage […]
CVC-backed Boost LaLiga to deliver investment of €1.99 bn to participating clubs
The LaLiga Executive Committee (Comisión Delegada) have unanimously ratified their support for Boost LaLiga (LaLiga Impulso), the agreement reached with global investment fund CVC to stimulate the growth of LaLiga and its clubs. The Boost LaLiga agreement, which was unanimously approved last August, has been adapted to the participation of 39 of the 42 […]
Sokin partners Arsenal, Everton, AS Monaco to launch ‘Money Goals’
Sokin, the next generation global payments provider, has launched a new initiative to help fans score ‘Money Goals’ with brand partners Arsenal, Everton, Fulham, AS Monaco and the Miami Dolphins. The global online community “Sokin – Money Goals”, is an exclusive club that gives members access to specialist content, experiences, and rewards from its […]
UEFA renews broadcast agreement with IMG-owned Sport 24
Sport 24, IMG’s owned and operated 24/7 live sports channel for the inflight and in ship industry, has renewed its agreement with UEFA to broadcast the UEFA Champions League and UEFA Europa League for a further three years. The new deal includes the UEFA Super Cup, contested by the winners of the two main […]