India has taken a step closer to hosting a round of the ABB FIA Formula E World Championship following the signing of a Letter Of Intent (LOI) between the Telangana State and Formula E. Signed in Hyderabad, the Official Candidate City, the agreement will see Formula E work with City and State officials to […]
Shay Segev named as the sole CEO of the DAZN group
DAZN Group has announced the implementation of a new Group structure and some leadership changes that will enable DAZN to realise its ambitious growth and product strategy. Shay Segev will be sole CEO of DAZN Group. Shay joined DAZN in June 2021, before which he was the CEO of Entain, a FTSE 100 company. […]
Costa Cruises named as official cruise line of the 2023 Ryder Cup
Costa Cruises, the Italian brand of Costa Group, Europe’s leading cruise company, has been named Official Cruise Line of the 2023 Ryder Cup, which will be held for the first time in Italy at the Marco Simone Golf and Country Club in Rome, from 29 September to 1 October 2023. As an Official Supporter of […]
Wimbledon names Vodafone as official connectivity partner
Vodafone has signed a multi-year partnership with Wimbledon as Official Connectivity Partner of The Championships and The All England Lawn Tennis & Croquet Club. Throughout the partnership, Vodafone will use its world-leading connectivity and the power of 5G to help enhance the Wimbledon experience for fans. Vodafone will use the latest in Augmented Reality, […]
City Football Group collaborates with Blue United Corporation in Japan
City Football Group has announced a collaboration with Blue United Corporation, the owners and operators of FIFA Esports team Blue United eFC in Japan. Blue United eFC is the current Asian Champion in FIFA and has qualified for three out of the last four FIFAe World Cups, breaking industry records, and were crowned Champions […]
StarHub grabs APAC rights for tennis Grand Slams
StarHub is the first provider in Singapore to serve up front-row seats to all four Grand Slam tournaments. Leveraging an extended and successful partnership with beIN, customers with a Sports+ subscription will be able to feast on a buffet of ‘live’ tennis action on beIN SPORTS 2 (Channel 211), with the Australian Open from 17 […]
Manchester United extends partnership with Remington
Spectrum Brands Holdings, Inc. and Manchester United have jointly announced the extension of their global partnership, which will see Spectrum Brands’ iconic Remington personal care brand continuing its successful partnership as Manchester United Official Electrical Styling Partner. The partnership, which includes both the men’s and women’s teams, will see Remington and the club continue […]
Jessica Smith of Angel City FC on how the club’s focus on equity, essentials & education is attracting more brands
Los Angeles’ most talked about club, Angel City FC will debut this year at the National Women’s Soccer League. Backed by Hollywood superstars Natalie Portman, Jennifer Garner and Eva Longoria, it has already signed up some big names. The Playknox spoke with Jessica Smith, Head of Revenue for the club to know about the commercial […]
London Revolution gets law firm Sidley Austin as title sponsor
Threshold Sports, one of the UK’s fastest growing sports events agencies, has announced a new title sponsor for its London Revolution event in international law firm Sidley Austin LLP. London Revolution comprises a two-day cycling weekend in October which takes participants on a 360 degree loop of London, as well as trail running and […]
Formula E and DHL expand partnership
DHL and Formula E have renewed their partnership and joint commitment to promoting e-mobility, smart cities and low-carbon lifestyles. As part of the agreement, DHL remains Official Founding and Logistics Partner to the ABB FIA Formula E World Championship and will continue to transport over 415 tons of the all-electric motorsport World Championship’s freight […]