The CANAL+ Group sealed its first partnership with UFC via a multi-territory deal covering more than 25 countries in Africa and Asia. CANAL+ signed a multi-year agreement with one of the world’s most popular sport properties, UFC, the premier mixed martial arts (MMA) organization. For the first time, UFC’s coverage will be available in […]
FIFA unveils new commercial partnership structure
FIFA is introducing a new commercial partnership structure that will provide companies around the world with more tailored opportunities to partner with the sport of football, leverage the FIFA brand and support its competitions. Three distinct partnership verticals are being launched this week with a range of packages available across Women’s football, Men’s Football […]
NBA agrees multiyear media partnership with VG in Norway
The National Basketball Association (NBA) and VG, one of Norway’s leading news websites has announced a multiyear media partnership that will provide fans in Norway with two live NBA games each week and a range of NBA highlights, content and analysis. As part of the NBA’s first-of-its-kind partnership in Norway, visitors to VG.no will […]
LaLiga signs €1.994 billion deal with CVC
LaLiga and global investment fund CVC have signed a strategic agreement setting in motion Boost LaLiga (“LaLiga Impulso”), the project to boost the global growth of LaLiga and its clubs. The signing on Sunday follows ratification with a large majority of Boost LaLiga by the LaLiga General Assembly on Friday with 37 of 42 […]
NFL names Alexander Steinforth as GM Germany to grow fan base
Alexander Steinforth , who is currently Managing Director of Deutsche Sport Marketing, is to join the National Football League as General Manager, Germany. Steinforth’s role will see him drive and execute the league’s business in Germany, including fan growth, commercial success, live regular-season games and development of community programs. His appointment builds on the […]
MLS Next Pro unveils 21 clubs for new professional league’s inaugural
MLS NEXT Pro has announced that 21 clubs will compete in the new professional league’s inaugural 2022 season. Established in June by Major League Soccer, the new professional league will complete an integrated player pathway from MLS NEXT through to MLS first teams. The new league will offer young players and experienced professionals the […]
New York Mets choose Wicket as Facial Authentication partner at Citi Field
The New York Mets have chosen Wicket as their Facial Authentication partner at Citi Field to enhance the fan experience. The Mets and Wicket will focus on deploying a series of facial authentication applications at the ballpark, beginning with facial ticketing and facial access control for staff and vendors. Following a successful pilot deployment […]
Therabody adds Kevin De Bruyne to its athlete ambassadors portfolio
Therabody, formerly known as Theragun, the global leader and innovator in tech wellness has bolstered its athlete portfolio with the inclusion of Manchester City’s Kevin De Bruyne. In 2008, Dr. Jason Wersland, Therabody’s founder and chief wellness officer, invented the world’s first hand-held percussive massage therapy device, Theragun, as an alternative to surgery or […]
Lavazza becomes official coffee partner of Arsenal Women
Lavazza, has strengthened its relationship with Arsenal by extending its partnership with men’s team while also becoming the official coffee partner of Arsenal Women. Uniting the excellence of authentic Italian coffee with the most decorated women’s team in English football, Lavazza will be the official coffee available at all Arsenal Women home games at […]
Dark Horses co-founder Simon Dent launches talent agency
Simon Dent, one of the founders of sport-focused creative agency Dark Horses, has launched a new talent agency, HERO. HERO has been developed by Dent over recent years, building an impressive portfolio of clients, and now will work closely with current and retired sports personalities on commercial matters as well as helping clients align […]