OneFootball, the world’s largest football media platform, has t announced a major new product as part of its multi-platform strategy, with the launch of a connected TV app that will bring its library of video content to hundreds of millions of TV screens for the first time. OneFootball TV will allow the platform’s +100 […]
NFL appoints Lucy Roberts as marketing director in the UK
The National Football League has appointed Lucy Roberts Hartley as its new Marketing Director in the UK. Following three sell-out NFL UK International Games in London during October 2022, Roberts Hartley will be dedicated to accelerating the growth of the NFL UK fanbase, with a focus on 12–24-year-old audience, through fan engagement, NFL events, […]
Redstrike to develop strategic commercial programme for Asia Rugby
Asia Rugby, the governing body of rugby on the Asian continent, has inked a landmark strategic partnership agreement with international sports marketing agency Redstrike. With this partnership, Asia Rugby signalled its intent and firm commitment to strengthening and ensuring value-addition to the development of rugby across Asia – home to 60% of the world […]
Scottish FA extends Adidas partnership until 2028
The Scottish FA has extended its partnership with global sports brand Adidas until 2028. The extension to the current partnership will see adidas’ role as the Scottish FA’s official kit supplier continue into its 18th year. It follows men’s national team’s recent success in Group B of the UEFA Nations League, which saw them […]
Byju’s name ITW Sports as the global activation partner for cricket and football world cups
ITW Sports Inc, a US based sports consulting firm was named as the official Global Activation Partner by Ed-tech giant BYJU’S for the upcoming ICC Cricket World Cup and FIFA Football World Cup. The announcement comes on the back of major sponsorships deals that the Bangalore-based company has signed in the recent past, including […]
Borussia Dortmund joins forces with Built For Athletes for bespoke backpacks
Fitness brand Built For Athletes and Borussia Dortmund, one of the most popular teams in the German Bundesliga have joined forces with the release of an exclusive, limited edition Borussia Dortmund branded sports backpack. Built For Athletes specialise in backpacks and fitness accessories for both elite and everyday athletes. The UK-based company, founded by […]
FC Barcelona inks global deal with Mexican baking brand Bimbo
FC Barcelona and Grupo Bimbo have signed an agreement which makes the Mexican food company and the world’s largest baking company, a Global Partner of the club and the Main Partner of the FC women’s football team, who will wear the global brand BIMBO® on their shirt sleeves. The deal also includes La Masia, […]
Six Nations Rugby to enhance viewing experience with Sage
Six Nations Rugby, the official organising body responsible for the biggest annual international rugby competitions, has announced an exciting new partnership with Sage, a global leader in software technology. The partnership will bring rugby fans even greater insights into the game; enhancing their viewing experience through real time data and analytics captured through smart […]
LA Clippers unveil direct-to-consumer streaming platform ClipperVision
The LA Clippers, in a first have unveiled a direct-to-consumer streaming platform, ClipperVision, that will stream more than 70 games live in-market games in its first season. Priced at $199.99 for the season, the platform aims to enhance the live game-watching experience through augmented reality and alternate-language commentary options. It will launch with six […]
Globant to create new digital experiences for FIFA
FIFA has struck a multi-year agreement with digital consultant and software provider Globant to supercharge the growth of the FIFA+ streaming platform and support football’s flagship events, starting with the FIFA World Cup Qatar 2022™. Globant will be the Global Platform Supporter of FIFA+, the game-changing digital destination launched earlier this year. As part of […]