In August, the Darlington-based Sharks had to raise a minimum of £50,000 or be forced to withdraw from the Allianz Premier 15s. In response, the club launched an emergency crowdfunding campaign and thanks to incredible support from the local community raised over £32,000 in just a few days. Vodafone then stepped in with […]
NFL extends partnership with Intuit until 2026
The National Football League (NFL) and Intuit Inc., the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp has expanded its official partnership in a four-year renewal deal through 2026. As the official financial and accounting software sponsor for the NFL since 2019, Intuit’s sponsorship now includes additional brands and business […]
The Athletic launches women’s soccer and WNBA project with Google
The Athletic has launched its first of four content series in partnership with Google to expand women sports coverage. The Athletics’ global team of journalists will be with some of the biggest names in the sport as they face daily challenges in pursuing their dreams, watch long careers come to a close and prepare […]
Barclays replaces HSBC as the official banking partner of Wimbledon
Barclays and The All England Lawn Tennis Club have announced a new multi-year deal for the bank to become the Official Banking Partner of The Championships, Wimbledon from 2023. Alongside its partnership with the world-renowned tennis event, Barclays will donate an annual contribution to the Wimbledon Foundation, the official charity of the Club and […]
DP World Tour Dubai extends partnership with Emirates
The DP World Tour Championship, Dubai and Emirates have agreed a five-year extension which will see the airline continue as a premium partner of the DP World Tour’s season-ending event until at least 2027. Emirates, an Official Partner and Airline of the DP World Tour, has been a partner of the prestigious season-ending Rolex Series […]
Schelde Sports to remain global backstop supplier for FIBA
FIBA has announced that ABEO’s specialist team sport brand Schelde Sports will remain the official global backstop supplier for FIBA 3×3 basketball competitions for two additional Olympic cycles. The extension of this global long-term, multi-event partnership will include FIBA 3×3 World Tour events, the FIBA 3×3 World Cup events, FIBA 3×3 World Cup Qualifiers, […]
Golden State Warriors to work with Confirmed360 for MVP Experiences
The 2022 NBA Champion Golden State Warriors has announced a partnership with Confirmed360, an elite curator of coveted experiences and unparalleled access to live events and entertainment, to bring fans the ultimate MVP Experience. As the Official Experience Provider of the Golden State Warriors and Chase Center, Confirmed360 will offer exclusive, one-of-a-kind experiences during […]
Newcastle United signs Monster Energy as the official energy drink partner
Newcastle United has partnered with leading energy drink Monster Energy, which becomes the club’s Official Energy Drink Partner in a multi-year deal. Founded in 2002 and distributed across more than 140 countries, Monster Energy is one of the world’s most popular energy drink brands and has well-established partnerships across sports, events and gaming. […]
Bonhoms becomes the official auction partner of F1
Bonhams, the international auction house, has signed a landmark partnership agreement with Formula 1 as the Official Auction Partner of the prestigious Formula 1 Paddock ClubTM, with immediate effect. The partnership will see Bonhams stage dedicated sales at key Formula 1 races. The partnership will launch in 2023 and include a spectacular season- ending sale […]
Formula 1 launches an all-female driver category academy
Formula 1 has announced the launch of the F1 Academy, an all-female driver category which aims to develop and prepare young female drivers to progress to higher levels of competition including W Series, Formula 3, Formula 2 and Formula 1. F1 Academy will begin racing in 2023 and will consist of five teams, which will […]