The ATP and Lacoste have signed a multi-year extension of their highly successful partnership. The agreement will see Lacoste transition into an Official Supplier of the ATP Tour, through 2023, following a long-standing partnership with the Nitto ATP Finals, the ATP’s season-ending finale. The new agreement will see Lacoste become the Official Outfitter and Official […]
Star India records 23% rise in TV viewership for IPL this year
Star India, the official broadcasters of Indian Premier League has claimed that there has been a 23 percent rise in TV viewership for the 13th edition of the league. The data has been sourced from Broadcast Audience Research Council (BARC) India and the coverage in five regional languages — Hindi, Bengali, Telugu, Tamil and Kannada […]
Jay-Z and Nivak Djokovic joins CLMBR investment team
CLMBR, a leader in connected fitness technology have announced Grammy Award-winning artist and Co-Founder of Marcy Venture Partners, Jay-Z, and Novak Djokovic, the No.1 men’s tennis player in the world, have joined the CLMBR investment team to support the 2021 launch of CLMBR Connected and CLMBR Pure vertical climbing machines. Their participation continues to build […]
Jamshedpur FC to ride with CEAT Tyre
Tyre major CEAT, has associated with Jamshedpur FC as the official tyre partner for the Indian Super League 2020-21. The association is CEAT’s first partnership with an Indian football team, after having established alliances with various top brands in the world of sports with the likes of Torino Football Club in Italy, Indian Premier League […]
Mumbai City FC signs Midea as official home appliances partner
Midea, one of the world’s leading home appliances and air-treatment companies has signed a new global partnership with Mumbai City FC. Midea becomes the Club’s official Home Appliances, White Goods & HVAC (Heating Ventilation and Air Conditioning) partner. For the 2020-21 season, Midea will feature on the sleeve of the Club’s First Team shirts and […]
RLWC2021 signs its biggest sponsorship deal with Cazoo
Rugby League World Cup 2021 (RLWC2021) has signed Cazoo, the UK’s leading online car retailer as the principal sponsor of the tournament in the biggest deal ever done in the tournament’s history. Founded by serial entrepreneur Alex Chesterman, Cazoo has rapidly become one of the fastest growing UK businesses, generating revenues of over £150m in […]
One Championship signs global content partnership with Facebook
One Championship, the Singapore-based sports entertainment firm has formed a global partnership with Facebook to distribute “exclusive content” on the video-on-demand service Facebook Watch. One Championship’s athletes will stream gameplay and gaming commentary through the Facebook Gaming channel. Content from One Virtual Reality will also be added to the Venues app, which was rolled out […]
Ralph Lauren onboards the Australian Open as official outfitter
The Australian Open and Ralph Lauren Corporation announced a new, global long-term partnership. Ralph Lauren has been named Official Outfitter of the Australian Open and will outfit all on-court officials, including the AO ballkids and chair umpires, in a specially-designed collection of apparel and accessories. “We are delighted to welcome Ralph Lauren to the Australian Open family […]
ATP renews partnership with Rolex
The ATP has announced a long-term extension to its partnership with Rolex. The new agreement begins in 2021 and will see Rolex continue as the Official Timekeeper of the ATP Tour as well as the Nitto ATP Finals in Turin, Italy. In addition, Rolex will also become the Official Timekeeper of the Next Gen ATP […]
Arsenal becomes first Premier League club to sign up with UN
Arsenal became the first Premier League club to sign up to the UN Sports for Climate Action Framework. The UN initiative aims to bring together the global sports community with a commitment to align with the goals of the Paris Agreement and support the ambition to achieve climate neutrality by 2050. The signatories to this […]