Bevestor has become the new naming right partner of the eFootball competition Virtual Bundesliga (VBL) organized by the DFL Deutsche Fußball Liga . The sponsorship extends over two seasons and begins with immediate effect. bevestor, a wholly owned subsidiary of DekaBank, appears as the namesake with a partner logo on all jerseys and on all […]
ELEVEN acquires MyCujoo to bolster livestreaming technology offerings
ELEVEN has announced the acquisition of live streaming company MyCujoo and its award winning MyCujoo Live Services streaming technology. The acquisition is a milestone moment for ELEVEN. It lays the foundations for a new global ELEVEN service and adds transformative and scalable new technology capabilities to the group. The deal will also empower ELEVEN to […]
Paris Saint-Germain strikes partnership with Yabo Sports for Asia
Paris Saint-Germain, France’s leading football club, and 4th fastest growing sports franchise in the world, have signed a partnership agreement for three seasons with Yabo Sports, the market leader in Asian online betting. Yabo Sports, the online betting platform, ubiquitous throughout the Asian continent, will be able to take advantage of the Parisian club’s ever-increasing […]
Epic Games and Disney have expand collaboration with Disney+ offer
Epic announces a special offering for Fortnite players. From November 11 through December 31, 2020, Fortnite players age 18+ who make a real-money purchase in-game and who are new subscribers to Disney+ can receive up to two months of service in participating territories across North America, Europe, Australia, and New Zealand where Disney+ is available. […]
Kerala Blasters FC signs BYJU’s as title sponsor
Kerala Blasters FC has partnered with BYJU’S, the world’s largest EdTech company, as their Title Sponsor for the seventh edition of the Indian Super League. As part of the partnership, BYJU’S will now be seen on the front of the official KBFC jersey that will be donned by the players during all ISL matches starting […]
Borussia Dortmund signs global partnership with Bybit
Bybit has launched a global multi-year partnership with German professional sports club Borussia Dortmund (BVB). This new partnership is an equally clear signal for football to embrace innovative technologies, and for innovative technologies to connect with the sport. Bybit’s co-founder and CEO Ben Zhou stated: “We are thrilled to be a Champion Partner of Borussia […]
Brentford FC signs Hollywoodbets as the official betting partner
Brentford Football Club has signed a two-year deal with Hollywoodbets, that will see the community-focused company become its Official Betting Partner. Beginning with the visit of Middlesbrough on Saturday 7 November, Hollywoodbets’ logo will appear on the back of all Official Umbro home, away and third shirts worn by The Bees’ First Team and B […]
FC Barcelona and Rakuten renew partnership until 2022
FC Barcelona and Rakuten, Inc., a global leader in internet services headquartered in Japan, decided on October 9, 2020, to exercise the option included in the original agreement launched in 2017 to extend their partnership for an additional season, once the initial term of the contract expires on June 30, 2021. This means that Barça […]
MLS and JLab Audio sign a multi-year partnership extension
Major League Soccer and JLab Audio, a leading audio company have signed a multi-year partnership extension which designates JLab as the official audio and microphone partner of the League. As part of the expanded partnership, JLab will also become the official audio and microphone partner of eMLS, MLS’ competitive EA SPORTS FIFA League. With a […]
The British & Irish Lions and SA Rugby sign Castle Lager as official title partner
The British & Irish Lions and SA Rugby have announced Castle Lager will be the official title partner of the 2021 Tour of South Africa. The Castle Lager Lions Series kicks off on Saturday 3 July 2021 and sees the Lions visit some of the most impressive stadiums in world sport culminating in three Test […]