The Golden State Warriors and Rakuten Group, Inc. have renewed their historic multi-year partnership, maintaining Rakuten’s status as official jersey badge partner of the Warriors. Over the last five seasons, the Warriors jersey badge has been a key contributor to the explosive growth of Rakuten’s U.S. consumer brand recognition derived from broadcast, digital and […]
My11Circle Women’s T20 Challenge 2022 signs FanCraze, Boost and CEAT as official partners
My11Circle Women’s T20 Challenge 2022 have signed new partner for the upcoming season namely FanCraze, Boost and CEAT. Brijesh Patel, Chairman, IPL said “The return of the My11Circle Women’s T20 Challenge and with the interest being generated around the tournament we are well on our way to solidifying the pathway to a dedicated Women’s […]
Real Madrid seals a strategic agreement with Sixth Street
The Board of Directors of Real Madrid CF at its meeting ratified an agreement with Sixth Street, an investment firm, and Legends, a company specializing in stadium management and Premium experiences for sports organizations and the organization of major events, with the aim of turning the Santiago Bernabéu stadium into a unique space and, at […]
Bundesliga extends broadcast deal with SKY Mexico for four-year
Bundesliga International and SKY Mexico have agreed a four-year extension, ensuring that Mexico’s leading subscription-TV service remains the go-to place for Bundesliga and Bundesliga 2 coverage in Mexico and Central America. The deal, which will officially begin at the start of the 2022-23 season, gives SKY Mexico exclusive rights to all Bundesliga and Bundesliga […]
Patrik Frisk to step down as CEO of Under Armour
Under Armour, Inc. have announced that Patrik Frisk will step down as President and Chief Executive Officer (CEO) and as a member of the Board of Directors (board), effective June 1, 2022. The board has initiated a comprehensive internal and external search process to identify a permanent President and CEO. Until a successor is […]
McLaren Racing extends partnership with SunGod
McLaren Racing has announced a partnership expansion with SunGod for the brand to become an Official Fan Eyewear licensee of the McLaren Formula 1 Team and the McLaren MX Extreme E Team from 2022. SunGod joins the McLaren Extreme E programme for its inaugural season in the race series, which aims to highlight remote […]
Liverpool FC selects Extreme as official wi-fi network solutions provider
Extreme Networks, Inc, a leader in cloud-driven networking have announced that Liverpool Football Club (Liverpool FC) has selected Extreme as its Official Wi-Fi Network Solutions Provider and Official Wi-Fi Analytics Provider in a multiyear partnership. The deployment will begin later this year. As a part of the agreement, Extreme will outfit Anfield stadium with […]
XFL inks broadcast agreement with Walt Disney and ESPN
The XFL announced a new, global multi-year agreement with The Walt Disney Company (“TWDC”) and ESPN, which includes exclusive broadcast rights for all gameday content, tentpole events and more, for its upcoming 2023 season through 2027. Each season, all 43 games (40 regular season games, two playoffs, one championship) will be featured on a […]
The World Match Racing Tour launched first women’s tour
The World Match Racing Tour has announced the launch of the first Women’s World Match Racing Tour, a global professional series designed to promote and grow female participation in sailing and match racing around the world. The inaugural 2022 Tour features four events in France, Denmark, Greece and the 2022 Women’s Match Racing World […]
Tom Harrison steps down as CEO of ECB
Tom Harrison has decided to step down as Chief Executive Officer of the England and Wales Cricket Board (ECB) after more than seven years in the role. He will leave the organisation in June. The ECB Board will now begin a comprehensive search process to identify the next CEO who will lead the ECB […]