The National Football League and XFL will collaborate on select innovation programs to “further expand the game of football and create increased opportunities for player development both on and off the field. The XFL says the focus of its collaboration with the NFL will be health and safety initiatives, including “forward thinking physical and […]
Tottenham Hotspur to host Jobs Fair to help people get back into work post the pandemic
Tottenham Hotspur Stadium will host its first ever Jobs Fair on Friday 25 February, 10am – 2.30pm, as the Club aims to help people back into work following the pandemic. The Club has been instrumental in driving employment within its local community, with the world-class stadium becoming a catalyst for the regeneration of Tottenham, […]
Liverpool FC renews partnership with EA Sports
Liverpool FC and EA SPORTS are building on their successful relationship with a new long-term extension of the partnership. After joining forces in July 2019, the partnership has seen LFC and EA SPORTS working together to create bespoke and engaging content for Reds to enjoy across the globe and help them connect closely with […]
AC Milan signs Wefox as its first-ever official back-of-shirt partner
AC Milan has announced new partnership with wefox, which sees the leading European insurtech become the Club’s Official Insurance Partner and its first-ever Official Back-of-Shirt Partner, joining the Rossoneri’s roster of Premium Partners. As part of the agreement – and a first historic time for AC Milan – the wefox logo will feature on the […]
Chris Canetti, President of Houston 2026 World Cup Bid Committee: “Our strategy is based around legacy as to how the World Cup can positively impact the local community”
Houston’s Bid Committee is working relentlessly to get the 2026 FIFA World Cup to town. The Playknox spoke with the man who’s leading these efforts – Chris Canetti who is the President of the Houston 2026 World Cup Bid Committee. He previously spent 19 seasons as an MLS club executive in New York and Houston. […]
Formula 1 claims record engagement of 1.5bn people for 2021 season
In 2021 Formula 1 successfully and safely delivered a record-breaking 22-race calendar despite the global pandemic still presenting challenges around the world. The season included new venues and a revised format at three races with the new Sprint events. The season was thrilling for all our fans around the world, with the final Grand […]
RLWC2021 and Nuarca Labs launch official digital collectables marketplace
Rugby League World Cup 2021 (RLWC2021) and their NFT Partner, NuArca Labs, have launched the Official Digital Collectables Marketplace, which sees the first RLWC2021 collectables (NFTs) becoming available online for fans globally. To mark the launch of this new online marketplace, the first 2,021 fans to create a RLWC2021 digital collectable account will receive […]
DAZN signs partnership with US-based Buzzer
DAZN Group, the global sports entertainment company announced a new U.S. partnership with Buzzer, the new mobile platform delivering short-form access to the best moments in live sports, which will kick off with live boxing content. The deal marks Buzzer’s first partnership with a multi-sport streaming platform, underscoring Buzzer’s commitment to serving varying fan […]
UEFA inks global licensing and regional sponsorship agreement with Socios
UEFA has signed a Global Licensing and Regional Sponsorship agreement with Socios.com. In doing so, Socios.com has become a Global Licensing Partner, making it an Official Licensed Product and the Official Fan Token Partner of the UEFA Champions League, UEFA Europa League, UEFA Europa Conference League and UEFA Super Cup. Additionally, Socios.com has become […]
Manchester United names Rick McGagh as its first Head of Fan Engagement
Manchester United has appointed its first Head of Fan Engagement to strengthen relations with fans and ensure that their interests are embedded in the club’s decision-making processes. The important new role will be filled by Rick McGagh, currently a member of both our Fans’ Forum and Fans’ Advisory Board (FAB), and a well-known and […]