The All England Lawn Tennis and Croquet Club has announced a partnership with New Zealand-based NFT studio and marketplace Glorious. The partnership is anchored around exploring the creation of digital masterpieces that celebrate the rich history and legacy of Wimbledon.
Commenting on the partnership, Alexandra Willis, Communications and Marketing Director at the All England Club, said: “In our ongoing pursuit of innovation to preserve our traditions and ensure that Wimbledon remains relevant for the future, the emerging opportunities around Web 3.0 present a fascinating chance to celebrate Wimbledon by immortalising our history and presenting it to future generations.
“Building on our initial collaboration with Andy Murray in 2021, we are excited to be exploring a very special collection to celebrate our history and share that globally with Wimbledon fans who have an interest in digital artworks.”
The partnership between Wimbledon and Glorious emerged from a shared passion for the ability to commemorate memorable moments in time through beautiful artworks that exist forever.
“We have always sought to demonstrate that Wimbledon can be at the forefront of emerging trends in the industry while staying true to who we are, and then delivering on that with excellence. Ensuring that we worked with a partner who shared that ethos was critical,” Willis added.
Glorious Chief Executive Tim Harper says the partnership is very exciting. “We are aware Wimbledon’s passionate fans will have high expectations. It’s not lost on us that Wimbledon is hallowed ground and the spiritual home of tennis, and we are honoured by and respectful of this incredible opportunity to work with Wimbledon to immortalise its rich legacy on the Blockchain.”