Leading esports tournament organiser BLAST Premier has announced a two-year partnership extension with premium audio peripherals provider, EPOS. EPOS became BLAST’s official audio partner in February 2020 and the extended deal will ensure the brand continues to receive global exposure across the tournament organiser’s seven events this year, reaching an audience of over 150 […]
Sony Pictures Networks India acquires exclusive media rights for 2022 Asian Games
Sony Pictures Networks India, (SPN), has acquired the exclusive media rights for the 2022 Asian Games from November 2021 to September 2023. This association will give SPN exclusive rights to broadcast the 19th edition of the Asian Games on its sports channels across India and the subcontinent including Pakistan, Sri Lanka, Bangladesh, Nepal, Afghanistan, […]
Manchester United signs strategic education partnership with UA92
Manchester United and innovative higher education provider University Academy 92 (UA92) have announced a strategic education and employment partnership. UA92 and Manchester United will work together to provide work experience and mentoring opportunities to the students, with the club’s staff also delivering guest lectures and curriculum guidance to help prepare the students for future employment. […]
FuboTV secures exclusive U.S. rights for UEFA
fuboTV Inc. , the leading sports-first live TV streaming platform has secured exclusive U.S. rights through a six-year sublicense with FOX Sports to stream select matches from Union of European Football Associations (UEFA). The deal kicks off with the UEFA Nations League™ in June 2022. The agreement further strengthens fuboTV’s leading position as a […]
UFC teams up with Dwayne Johnson for Project Rock
UFC, the world’s premier mixed martial arts organization has announced that Project Rock, the motivational performance brand created by global entertainment and entrepreneurial trailblazer Dwayne “The Rock” Johnson has been named the Official Footwear Partner of UFC. Under the terms of the multi-year agreement, all UFC athletes and their corner teams will be outfitted […]
Discovery claims double-digit audience growth across its channels for Australian Open
The Grand Slam season has got off to a flying start on discovery+ and Eurosport with sizable audience and digital engagement growth recorded across Discovery’s platforms. Television and streaming audiences have so far seen double-digit year-on-year increases across the 50 countries and territories where Discovery presents the Australian Open. Featuring extended news reporting and […]
Cheltenham Gold Cup finds new sponsor in jewelery brand Boodles
Boodles, Britain’s leading fine jeweller since 1798, is the new sponsor of the Cheltenham Gold Cup. Boodles is a committed supporter of the Cheltenham Festival having previously sponsored the Leading Jockey Award for four years before becoming sponsor of the Boodles Juvenile Handicap Hurdle race since 2018. Today’s announcement expands a multi-year partnership. […]
Houston Dynamo FC signs record deal with Fubo Gaming
The Houston Dynamo Football Club has announced a long-term partnership with Fubo Gaming, a subsidiary of live TV streaming platform fuboTV (NYSE: FUBO). The groundbreaking deal is the first with a Major League Soccer (MLS) club for Fubo Gaming and represents the first sports gaming partnership for Houston Dynamo FC of MLS and the […]
Mumbai Indians inks Rs. 100 crore deal with Slice
Slice, India’s leading credit card challenger has announced a three-year partnership with Mumbai Indians, the most successful & followed team in the Indian Premier League. As part of the deal, slice’s logo will appear on the front of all Mumbai Indians’ official jerseys. Making its debut in sports sponsorship with this partnership, slice will have the opportunity to […]
France Télévisions secures broadcasting rights for Paris 2024
Paris 2024 has awarded France Télévisions the national broadcasting rights to the Paris 2024 Paralympic Games from 28 August to 8 September 2024. As part of the agreement, Paris 2024 has awarded France Télévisions with exclusive French audio-visual and digital rights to the 2024 Paralympic Games, meaning the broadcaster has secured the broadcasting rights […]