AC Milan is delighted to announce the renewal of its sponsorship agreement with world-class airline Emirates until the end of the 2022/23 season. The Emirates logo will remain on the front of shirts for the senior men’s team, youth teams and for the Rossoneri Academy, which has been the case for the previous 10 years. […]
British & Irish Lions names Vodafone as lead partner for the South African 2021 tour
British & Irish Lions has announced Vodafone as the lead partner for the 2021 Tour of South Africa. As Lead Partner, Vodafone’s logo will be displayed on the front of the Lions’ shirt, making Vodafone an integral part of the ‘Sea of Red’ that will sweep every ground and city it travels to. The sponsorship […]
MLB unveils Oculus VR Live Baseball Streams from MLB.tv
Major League Baseball (MLB) has unveiled a new streaming service app for baseball fans through the Oculus Quest-supported virtual reality (VR) platform. As part of the partnership, Oculus owners will be able to use their device to tune in and watch games as they unfold on MLB.tv. MLB.tv, a subscription service, will allow Oculus users […]
ICC unveils Men’s Cricket World Cup Super League
The International Cricket Council has officially launched the inaugural ICC Men’s Cricket World Cup Super League. Getting underway on 30th July 2020 in Southampton, the Super League will begin with a series between world champions England and Ireland. Introduced to bring context to One Day International (ODI) cricket, the Super League will determine qualification for the ICC Men’s Cricket World […]
Inter Milan ventures into podcast world with the launch of Inter Podcast
Inter have entered the world of podcasts with the launch of Inter Podcast, an integrated, multi-platform communication initiative which sees the Nerazzurri become the first club in Italy to set up their own podcast. Running on Spreaker, the leading platform in Italy for the creation, distribution and monetisation of podcasts, Inter Podcast will initially feature […]
NBA signs Michelob as official beer partner
National Basketball Association (NBA) has signed a multiyear partnership that makes Michelob ULTRA the official beer partner of the NBA. The brand is tipping off the partnership by bringing fans closer to the game during the NBA Restart in Orlando with “Michelob ULTRA Courtside,” a digital experience that allows fans to appear virtually inside the […]
ASEAN, FIFA & football stars unveil campaign to promote healthy lifestyle amidst COVID-19
ASEAN, FIFA and football stars have unveiled a joint awareness campaign to promote healthy and active lifestyles during COVID-19. The Association of Southeast Asian Nations (ASEAN) and the Fédération Internationale de Football Association (FIFA) have launched #BeActive videos featuring regional football stars as part of a joint campaign encouraging ASEAN citizens to lead healthy and […]
Amazon’s Twitch unveils sports channel; partners with Real Madrid & Arsenal
Amazon’s online streaming platform, Twitch has now expanded to traditional sports as well with the launch of a new sports channel ‘TwitchSports’. As per its about section, “TwitchSports is dedicated to helping you find & follow the best sports streams on Twitch. Use the Featured Streams extension to see what’s Live and what’s coming up […]
LaLiga India head Jose Antonio Cachaza on in-stadia advertising in Covid-19 era, league’s crackdown on piracy & importance of diversity
Spain’s top league LaLiga was the second major league to restart in the Covid-19 era and saw its international viewership grow by more than 48% on its first matchday of the league’s restart. LaLiga recently joined hands with Mediapro to enhance programming experience on Facebook Watch for the fans in the Indian Sub-Continent. The Playknox […]
The European Tour renews partnership with CANAL+
The European Tour and CANAL+ have agreed a long-term partnership extension, ensuring that CANAL+ remains the exclusive home of European Tour golf in France. The new agreement extends a relationship that stretches back over 20 years and will see tournaments such as the Rolex Series – the premium category of events on the European Tour’s […]