Esports and breakdancing have joined the 19th Asian Games in Hangzhou 2022. The proposal was approved on Wednesday during the 39th Olympic Council of Asia (OCA) General Assembly meeting held in the Sultanate of Oman, Muscat. At the meeting, the OCA approved the proposal submitted by the Hangzhou Asian Games Organizing Committee on optimizing the […]
Australian Open to take place in February as ATP updates 2021 calendar
The ATP has announced an update to the 2021 ATP Tour calendar, outlining a revised schedule for the first seven weeks of the season as tennis continues to navigate its return during the COVID-19 pandemic. Confirmed details of weeks 8-13 will be announced separately, while all subsequent sections of the 2021 calendar, beginning with the […]
Eagles become first NFL team with esports tournament provider
Esports Entertainment Group has announced a landmark multiyear partnership with the Philadelphia Eagles to serve as the first esports tournament provider for an NFL club. As part of the multiyear agreement, EEG will operate biannual Madden NFL esports tournaments for the Eagles utilizing the Esports Gaming League platform. Also under the terms of the deal, […]
Microsoft teams up with Bucks, Packers and Brewers to launch social impact investment fund
Microsoft, the Green Bay Packers, the Milwaukee Bucks, and the Milwaukee Brewers have combined forces to form the Equity League, a new impact investment division of venture capital fund TitletownTech. This marks the first time the Brewers, Bucks, and Packers have partnered together for the shared purpose of fostering positive social change in Wisconsin and […]
India unveils bid to host AFC Asian Cup 2027
All India Football Federation (AIFF) has formally announced its candidature to host the AFC Asian Cup 2027 and deliver a Brighter Future Together for football in India and across Asia. Unveiling its plans at the launch in New Delhi today, AIFF showcased the unrivalled potential of hosting Asia’s flagship football event in the world’s fastest […]
OneFootball acquires Dugout to reshape football digital media landscape
OneFootball, the leading football media platform, has today acquired Dugout to reshape the football digital media landscape and form the world’s largest owned and operated digital football media business. * The acquisition will put fans at the heart of the football ecosystem. It will bring Dugout’s global video expertise, network and distribution to OneFootball, uniting […]
Binance signs strategic partnership with Chiliz
Binance has announced its new strategic partnership with a fintech blockchain company that provides sports and entertainment entities, Chiliz. An early investor in Chiliz, Binance has extended the partnership with additional investments into the leading venture in the fintech sports space, ensuring a partnership vision for the long-term. The first milestone of the partnership will […]
EA agrees US$1.2 billion deal to acquire UK-based game developer Codemasters
Electronic Arts Inc. has announced that it has reached an agreement with the Board of Codemasters for the recommended acquisition of Codemasters, the UK-based game developer and publisher. In the transaction, Codemasters’ shareholders will be entitled to receive 604 pence (approximately US$7.98*) in cash for each ordinary share of Codemasters with an implied enterprise value […]
The Jockey Club appoints Nevin Truesdale as CEO
One of the UK’s largest sport businesses, The Jockey Club announced the promotion of Nevin Truesdale, 46, to the position of Group Chief Executive from 1st January 2021. Nevin has led the company in an ‘acting’ capacity since the end of August. In that time The Jockey Club has delivered its largest internal reorganisation in […]
NBA signs Yoplait as official partner in France
Yoplait and the National Basketball Association (NBA) have signed a new partnership that makes the celebrated drinkable yoghurt brand YOP an official partner of the NBA in France, following their inaugural partnership around The NBA Paris Game 2020 presented by beIN SPORTS, the first-ever regular season NBA game in France that took place last January. […]