Borussia Dortmund has collaborated with the American animated comedy series SpongeBob SquarePants to launch a lifestyle capsule, which features four different clothing items: two hoodies and two tees, all featuring SpongeBob and the entourage decked out in the famous yellow and black of Dortmund. Speaking of the partnership, a representative from Dortmund said: “The yellow […]
The FIA World Rally Championship and Motorsport Network launch OTT channel
The FIA World Rally Championship (WRC) has collaborated with Motorsport Network to launch a dedicated Motorsport.tv channel. Launching onto Motorsport Network’s OTT platform, the championship will deliver the latest news updates and most spectacular videos from the world of rallying to the network’s 56 million-strong digital monthly audience. With the offer going live from today, […]
Microsoft acquires video game events platform Smash.gg
Online video game events platform, Smash.gg, has announced it has entered an acquisition agreement with Microsoft. The company, rooted in tools to host and support esports events, reportedly looks to join Redmond for an undisclosed sum, further bolstering its gaming presence alongside the Xbox brand. Smash.gg announced the deal via its official website. Headquartered in […]
ParalympicsGB signs partnership with Dreams
ParalympicsGB and Dreams have signed an exciting new partnership as the team prepares for the rescheduled Paralympic Games next summer in Tokyo. The agreement will see the UK’s leading bed retailer partner with ParalympicsGB in the build-up to and throughout the Tokyo 2020 Games. The partnership comes with plans for the rescheduled Tokyo 2020 Paralympic […]
The British & Irish Lions signs licensing partnership with Titleist
The British & Irish Lions has signed a new licensing partnership with world-leading golf brand Titleist. The agreement is one of a number of new license deals secured by brand licensing specialist The Point.1888, who have partnered with the Lions to create a new range of products ahead of the eagerly awaited Tour to South […]
GreenPark Sports secures $14 million Series A funding round
GreenPark Sports, the publisher and developer of fan-focused, mobile games and social experiences has formed a multiyear partnership with the National Basketball Association (NBA). This agreement will allow fans to support their favorite NBA team and compete against their biggest rivals in a virtual NBA Land in what GreenPark is calling “the metaverse for sports […]
FuboTV acquires Balto Sports to drive brand expansion
fuboTV Inc., the leading sports-first live TV streaming platform, has acquired Balto Sports, marking the company’s first move into the online sports wagering market. Terms of the deal were not disclosed. Balto Sports is a Y Combinator company that develops tools for users to organize and play fantasy sports games. fuboTV intends to leverage its […]
Liqui Moly named as main partner of the National Handball League
German manufacturer of oils, lubricants and additives for engines, Liqui Moly will become the main partner of the National Handball League as of July 1st, for a period of 5 years. Through this partnership made through the agency Sport & Co, the brand associates its name with that of the LNH and in particular the […]
The WTA rebrands itself to create deeper fan connections
The WTA (Women’s Tennis Association) has introduced a new corporate identity today, redefining the organization’s strength as a collective unit of inspiring athletes and tournaments. The launch also reveals a new ‘WTA For The Game’ campaign that highlights the driving forces of the sport, aimed at creating deeper fan connections. The rebranding, which includes the […]
Fulham Football Club names ClearScore as principal partner
Fulham Football Club is delighted to welcome ClearScore as Official Principal Partner & Sleeve Sponsor, until the end of the current 2020-2021 season. With over 9 million users in the UK, ClearScore is the country’s number one credit scoring and credit product marketplace. Their vision is to transform people’s attitudes to money and help them […]